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Snoop Dogg Is Going to the 2024 Paris Olympics: Here's Everything to Know

The rapper is set to join athletes at the Summer Games as a Special Correspondent for NBC and Peacock.

By Cydney Contreras
Snoop Dogg attends a red carpet for an event for miami art week

Snoop Dogg is headed to Paris.

The iconic rapper and entrepreneur is adding yet another role to his impressive resume come the summer of 2024, when he will serve as a reporter for NBC's coverage of the Olympic Games.

What will Snoop Dogg do in Paris during the 2024 Olympics?

Starting July 26, on NBC and Peacock, Snoop will "explore the city’s iconic landmarks, attend Olympic competitions and events, and visit with the athletes, their friends, and families," according to a press release.

“I grew up watching the Olympics and am thrilled to see the incredible athletes bring their A-game to Paris. It’s a celebration of skill, dedication, and the pursuit of greatness,” said Snoop Dogg. “We’re going to have some amazing competitions and, of course, I will be bringing that Snoop style to the mix. It’s going to be the most epic Olympics ever, so stay tuned, and keep it locked. Let’s elevate, celebrate, and make these games unforgettable, smoke the competition, and may the best shine like gold. Peace and Olympic LOVE, ya dig?” 

RELATED: 2024 Olympics: How to Attend the Paris Summer Games

Molly Solomon, Executive Producer and President, NBC Olympics Production, noted in the release that Snoop Dogg clinched the role after becoming a fan-favorite during the Tokyo Olympics, when he and Kevin Hart commentated on the highlights for Peacock. "We don’t know what the heck is going to happen every day, but we know he will add his unique perspective to our re-imagined Olympic primetime show," she shared.

The "Drop It Like It's Hot" rapper offered a taste of what's to come during the halftime of NBC's Sunday Night Football on New Year's Eve. In a brief clip of his "Snoop Year's Eve," Snoop spoke with athletes Suni Lee (gymnastics), A’ja Wilson (basketball), Jagger Eaton (skateboarding), and duo Kelly Cheng and Sara Hughes (beach volleyball) about their respective sports. 

He went on to pinky promise Cheng and Hughes that he'd be seeing them in Paris, adding an enthusiastic, "Oui, Oui!"

RELATED: Where Are the Paris 2024 Olympics? The Games Will Feature Iconic and Unexpected Locations

Snoop Dogg's Career

Though Snoop Dogg is largely known for his rap music, the Long Beach, California, native has established himself as an important figure in the wider entertainment world. He's appeared in various movies and TV shows, including Starsky & HutchBruno, and Trailer Park Boys. While those titles are geared towards adults, the rapper also started the series Doggyland, a YouTube show created with kids in mind.

On the business side of things, Snoop owns his own line of breakfast foods, an online pet store, a clothing store, and more. Notably, his entrepreneurial interests combined with his expertise in music when he acquired Death Row Records in February 2022. He said in a statement that the acquisition was an "extremely meaningful moment," as the label released his debut album Doggystyle in 1993, according to the Associated Press.

"I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value," he continued at the time.

Later in February of 2022, he released the album BODR (Bacc On Death Row).

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