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NBC Insider People's Choice Country Awards

The 2024 People's Choice Country Awards Host Is a Major, Major Star

The successful event is coming back for a second round to honor country music's biggest stars. 

By Jackie Manno
Toby Keith Performs "Don’t Let the Old Man In" at the 2023 People's Choice Country Awards | NBC

The second annual People's Choice Country Awards is coming to NBC in fall of 2024. The two-hour long special, which honors the genre with performances, tributes, and fan-voted awards from some of the biggest names in today's country music scene, will air live from the Grand Ole Opry House in Nashville. 

How to Watch

The People’s Choice Country Awards will return on Thursday, September 26, 2024 at 8/7c. Watch the 2023 ceremony on NBC and Peacock

“With powerhouse performances, heartfelt tributes to country legends, and surprise moments, last year’s inaugural People’s Choice Country Awards was a huge success,” said Jen Neal, executive vice president of live events and specials at NBCUniversal Entertainment, in a press release. “We look forward to returning to the Grand Ole Opry House in 2024 to honor and celebrate the country community.” 

People’s Choice Country Awards is produced by Den of Thieves. Jesse Ignjatovic, Evan Prager and Barb Bialkowski will executive produce, along with RAC Clark as executive producer and showrunner.  

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When does the 2024 People Choice Country Awards air?

The second annual People's Choice Country Awards will airs on Thursday, Sept. 26, 2024 at 8/7c.

Shania Twain will host the 2024 People's Choice Country Awards 

Shania Twain wears a gold outfit and black cowboy hat on the red carpet

“Country has some of the most passionate fans in music and us artists are so lucky to be supported in doing what we love,” Twain in a statement. “I am honored to host an award show that celebrates these awesome fans. Get ready for an unforgettable show with lots of big hair, glamour, rhinestones, hats, boots and incredible performances. Giddy Up!” 

How to watch the 2024 People Choice Country Awards

The awards will air live on NBC and be available to stream live on Peacock on Thursday, Sept. 26, 2024 at 8/7c.

Blake Shelton performs on stage during the Peoples Choice Country Awards

Everything to know about the 1st annual People Choice Country Awards

Country music group Little Big Town hosted the first-ever People’s Choice Country Awards on Thursday, September 28, 2023 at 8/7c on NBC and Peacock. 

“We are honored to host the inaugural People’s Choice Country Awards, especially on one of our most beloved stages in the entire world,” the band said in lieu of the event. “We look forward to welcoming so many of our talented peers to take the Opry [House] stage for this magical night of music.”

OG The Voice Coach Blake Shelton presented the "Country Music Icon" Award to Toby Keith. “We’re overjoyed to honor legendary artist Toby Keith with the first-ever 'Country Icon' Award,” said Cassandra Tryon, Senior Vice President, Entertainment Live Events, NBCUniversal Television and Streaming. “As a talented songwriter and powerhouse performer, Keith has touched the hearts of fans across the globe. His illustrious career and passion for philanthropy has cemented his place as an icon in country music history.”

Little Big Town taking a bow during CMA Fest.

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Meanwhile, Wynonna Judd received the Country Champion Award. “Wynonna is one of the most recognized and lauded performers in country music,” said Tryon. “Not only is she incredibly talented, her selflessness and passion for putting the needs of others in the spotlight is unmatched. We can’t think of a better person to honor as our inaugural ‘Country Champion’ and to celebrate the holidays with across these two major country music events.” 

The full list of nominees and performers at the first ever People's Choice Country Awards can be found here, while the full list of winners can be found here

Originally published Dec 20, 2023.