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The Voice: Take a Spin in the New Double Coaches Chair on the Season 25 Chair Tour

Want to experience the show just like Dan + Shay? Be at 30 Rock on Thursday, February 22 — and then just take a seat!

By Benjamin Bullard

We’re just days away from the big premiere of Season 25 of The Voice, and the show’s milestone 25th season actually is getting bigger before our eyes. For the first time ever, the stage will have to make room for a Double Coaches’ chair, now that country superstars Dan + Shay are on board as first duo to share Coaching duty on The Voice.

How to Watch

Watch the Season 26 premiere of The Voice on Monday, September 23 at 8/7c on NBC and next day on Peacock. 

Those iconic chairs aren’t gonna turn themselves, and it’ll be up to this season’s fresh new lineup of aspiring Artists to persuade Dan + Shay, plus Coaching colleagues Chance the Rapper, John Legend, and Reba McEntire that they’ve got what it takes to go the distance.

RELATED: What To Know About The Voice's First-Ever Double Chair, Custom Built for Dan + Shay

In the meantime, those sweet seats of ruby-red power are about to get a spotlight all to themselves. On Thursday, February 22, the Double Coaches chair is hitting the New York City streets — all the better to give fans the chance to experience the magic of The Voice through the eyes (and the seats) of the celebrity Coaches who make it happen.

New Coaching Duo Dan + Shay Make a Well-Rounded Team | The Voice | NBC

The Voice Chair Tour: Double down on what you already love!

To commemorate the big debut of the Double Coaches chair, The Voice is popping up in New York City ahead of the Season 25 premiere with a Chair Tour that might just have you seeing double. If you’re out and about in New York on Thursday, February 22, head on over to the popup site at 30 Rock South Plaza (you know, smack in front of the iconic Rockefeller Plaza building!) between 11:30 a.m. and 6:30 p.m. ET.

Bring a friend (or three) and take your seats in the new Double Chair while becoming an instant online hit with on-site photo ops and even your own video to share on social media. Wanna push the big red button? Go ahead! But remember: In the Double Chair, it’s all about making team decisions — so be sure to pull the same move we’ll no doubt be seeing from Dan + Shay and do it in unison, one hand over the other. Or at least take turns.

If things go better in pairs, The Voice Chair Tour is there to double down on those popup hunger pangs too, dishing up twice-as-nice sweet treats including (what else?) double chocolate cocoa and double espressos, plus double-sweet donuts, an ice cream stand (with double scoops, of course!), and even unique take-home gifts that you can customize right there on the spot.

RELATED: Everything to Know About The Voice Season 25

When does The Voice Season 25 premiere?

Starting to see double yet? Think of The Voice Chair Tour as your own personal 360-degree photo booth — but one that takes you for that fate-deciding Coaches’ spin, complete with take-home gift swag from The Voice that might just convince your envious friends that you’ve got the super-secret inside track.

It’s the perfect way to welcome Dan + Shay to their official one-two Coaching debut, and an even better way to double down ahead of the big Season 25 premiere. Don’t miss a minute when Season 25 of The Voice debuts at NBC on Monday, February 26 at 8/7c, followed by the second premiere episode on Tuesday, February 27 at 8/7c.

Then get set to tune in each week on NBC, where new episode of The Voice will air Mondays and Tuesdays at 8/7c. Miss an episode or just want to relive those magic moments? Catch every Season 25 episode of The Voice on Peacock here, where each new episode will be available for anytime streaming the day after it airs on NBC.