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NBC Insider Law & Order: Organized Crime

See Chris Meloni Debut Flowing Blonde Hair in a Hilarious New Video

The Law & Order: Organized Crime star teamed up with a compression clothing brand, while also raising awareness for a cause close to his heart.

By Jackie Manno

Chris Meloni just debuted a new look!

How to Watch

Watch Law & Order: Organized Crime Thursdays at 10/9c on NBC and next day on Peacock.

On September 4, the Law & Order: Organized Crime star shared an epic clip of an advertisement he did with the compression clothing brand Tommie Copper, and the video has a special twist.

"So Tommy Copper wants me to do a video showcasing one of their hero products," Meloni said while holding up a white shirt. "What's a hero product?" he asked himself.

Then, in an awesome moment, he whips on the top in true superhero fashion. The camera then zoomed out to show him standing triumphantly with his hands on his hips with a cape around his neck while dramatic music played. But the best part? He also sported a long blonde wig that flowed gracefully with the wind.

"Now I get it..." he said with a confident nod. 

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Meloni is willing to try all sorts of costumes for his commercials. (Or, lack of costumes). In July 2023 he teamed up with the brand again for another hilarious ad, and this time it was super raunchy. In the clip, Meloni stood in his birthday suit with some knee high socks while cooking behind a counter before posing in his bed. 

The best part? The brand partnership is for a special cause. From August 31 through to September 7, 5% of the sales from Tommie Copper's full back support shirt will be donated to The Global Lyme Alliance, a nonprofit dedicated to fighting against Lyme Disease, something that has affected Meloni's family. In an August interview with People, he revealed that he, his wife Sherman Williams, and kids Dante and Sofia were impacted by the disease in "a very dramatic way."

He told the publication, "Witnessing the ones you love more than anything in the world being relentlessly tortured before your eyes… it gets really dark," he said. "There's no other light that I see, it's the bleakest thing to either experience or to witness... Our relationship with the Global Lyme Alliance was born in a vacuum of desperation and people looking for answers. We felt as though they were our lifeline, our tribe, our community because they were the ones fighting the real fight." 

Chris Meloni on his "Zaddy" status

Det. Elliot Stabler (Chris Meloni) appears in a scene from Law & Order: Organized Crime.

In a 2022 interview with People, Meloni discussed why he feels comfortable with showing some skin. 

"Look, I am a big fan of nudity. I always have been. Always, since I was a child," he told the outlet. "It's a sense of freedom. We're a little uptight in this country over that whole thing. How many nudist beaches do we have? Who doesn't like a good nudist beach? I love them!"

RELATED: Christopher Meloni and His Wife, Sherman, Have the Best Relationship

He also talked about how he feels grateful about his sex symbol status and the "Zaddy" nickname that has been given to him by fans. 

"Age is a wondrous thing. You hope that with time you get a little wiser, get a little more patient, and really come from a place of more maturity, which I translate to clarity and love. Really just having an attitude of enjoying the ride. It's great. Are you kidding me? I'm 61 years old and a Zaddy. The lucky streak continues," he said.