About the Show
About the Show
This December 16 at 8/7c, the L'Oréal Paris Women of Worth special returns for a second year to NBC, celebrating the inspiring stories of 10 U.S.-based nonprofit leaders whose tenacity and courage are leading to meaningful change in addressing society's most pressing issues.
Amid great uncertainty and unrest over the past year, the importance of uplifting everyday heroines making a difference has never been more critical. As the beauty brand's signature philanthropic program returns to primetime television in 2021, it elevates a public relations professional raising attention for the pervasive underreporting of Black missing persons, a medical student who is developing solutions to address the rising xenophobia toward Asian Americans, a mother who honors her late son by raising attention to mental health and depression among the youth and seven other extraordinary women who bring to life the brand's iconic tagline, "Because You’re Worth It," every day in their local communities.
Set for the first time in the brand's namesake city of Paris, France, the show invites audiences to follow along as the women travel to the City of Lights to meet their fellow honorees and join L'Oréal Paris celebrity ambassadors Camila Cabello, Helen Mirren, Eva Longoria, Kate Winslet, Gemma Chan, Katherine Langford, Andie MacDowell and Aja Naomi King as they discuss the road to being named this year's Women of Worth.
During the one-hour telecast, exclusive sit-down interviews in Paris will be juxtaposed against hometown visits across the U.S. as the brand explores the impact the honorees' philanthropic work has made in the lives of their community's most vulnerable.
The 2021 L'Oréal Paris Women of Worth class includes: Amanda Munz, founder of The Fashion Foundation; Ashley Rhodes-Couter, founder and executive director of Sustainable Families LLC; Briana Daniel, founder of Street Team Movement, Inc.; Lara MacGregor, founder of Hope Scarves; Marian McCord, co-founder of CHADS Coalition for Mental Health; Michelle Tran, co-founder of Soar Over Hate; Natalie Guo, founder of Off Their Plate; Natalie Wilson, co-founder of Black & Missing Foundation; Pooka Chandrashekar, founder and CEO of ProjectCSGIRLS; and Starr Davis, founder of The Starr Institute, Inc.
Through the program, each woman will receive a $20,000 grant, mentorship from the L'Oréal Paris network and a national platform to share their story. In addition to the televised special, L'Oréal Paris will ensure their experiences and powerful initiatives reach critical mass by expanding storytelling with the launch of its first-ever podcast program, tapping into the power of TikTok and social livestreams and debuting exclusive behind-the-scenes content to spotlight the honorees and their philanthropies across social and digital channels.
Through a public vote in November, America has helped L'Oréal Paris select this year's National Honoree, one woman who will receive an additional $25,000 for her charitable cause. Their selection will be recognized by L'Oréal Paris after the broadcast airs.
The L'Oréal Paris Women of Worth special is executive produced by Creative Partnerships @ NBCUniversal with Penny Lane Entertainment in association with Motion Content Group and Wavemaker.
The special will also be available next day on NBC’s leading ad-supported streaming platform, Peacock.
For more information about L'Oréal Paris Women of Worth and the 2021 honorees, visit womenofworth.com and L'Oréal Paris on Facebook, Instagram and Twitter. Join the conversation on social using the hashtag #LOrealWomenofWorth.