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S2020 E1 | 11/25/20
Women of Worth
NBC is teaming up with L'Oréal Paris to celebrate the 15th anniversary of the brand's signature philanthropic program, Women of Worth, in a first-of-its-kind television special that spotlights the intrinsic worth of 10 women making an extraordinary difference in their communities.
"Women of Worth" will air on Thanksgiving Eve, Wednesday, November 25 at 8/7c on NBC and will be available to stream beginning on Thanksgiving Day.
The special will feature introductions by iconic L'Oréal Paris spokeswomen, including Camila Cabello, Viola Davis, Elle Fanning, Aja Naomi King, Katherine Langford, Eva Longoria, Andie MacDowell and Helen Mirren, as they walk viewers through each woman's exceptional story of strength, community, advocacy, empowerment and resilience.
Now in its 15th year, the L'Oréal Paris Women of Worth program supports and amplifies the efforts of women who champion the underserved, foster self-worth and create positive change in their communities. With diverse backgrounds, experiences and passions, the 2020 Women of Worth represent causes ranging from educating Latinx communities on the dangers of opioid prescription misuse, to providing immigrant communities with free health care and destigmatizing mental illness. Each honoree receives financial funding for their nonprofit organization, as well as support via national paid media, educational and training opportunities.
Each year, 10 women are recognized as Women of Worth, receiving $10,000 to support their philanthropic work. One of the 10 honorees is chosen by popular vote to be named the National Honoree, who receives an additional $25,000 toward her cause. "Women of Worth" viewers are encouraged to tune in to the special and then visit WomenofWorth.com to place their vote once per day for the organization and woman that resonates with them most. Voting is open through November 27 at 11:59 PM ET.
The "Women of Worth" special is executive produced by Creative Partnerships at NBCUniversal with LXTV.
Consumers are encouraged to join the conversation on social media by sharing stories of the incredible women in their lives using the hashtag #LOrealWomenofWorth.
Day & Time
Wednesday, November 25, 2020 at 8/7c
Creative Partnerships at NBCUniversal with LXTV