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See the creative technology behind this year’s Super Bowl ads

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For Weekend TODAY, NBC’s Kerry Sanders gets a firsthand look at how companies are using creative technology to produce Super Bowl ads in the age of COVID-19. The final products look so real that you can’t always believe your eyes, Kerry says.

Appearing:Savannah Guthrie
Tags: Weekend TODAY, super bowl, sports, television, pop culture, Editor's picks, big news, today
S2021 E03 minHighlightNews and InformationDaytime


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