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Lego sales skyrocket as nostalgic adults hit the bricks amid pandemic


Lego has evolved from simple toy bricks into a $7 billion hobby, where people young and old can build their own imaginary worlds. The company’s revenue is up 46% in the first half of 2021 as fans return to an old favorite during the pandemic. NBC’s Joe Fryer attends a Lego convention in Kentucky for this week’s Sunday Spotlight.

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Appearing:Savannah GuthrieHoda Kotb
Tags: Today Show, today, show, Todayshow, nbc, Savannah Guthrie, hoda kotb, morning show, entertainment news, news, al roker, Natalie Morales, interview, carson daly, Willie Geist, Today show recipes, Today Show concert series, kathie lee and hoda, KLGandHoda, KLG Hoda, NBC Today, Celebrity news


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