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A look inside America's obsession with sneakers


TODAY’s Craig Melvin goes to Atlanta to delve into America’s obsession with sneakers and how the rise of their popularity has turned the sneaker business into a growing $80 billion industry. He speaks with rapper and sneaker collector Killer Mike about the community and culture that surrounds the popular shoe.

NRS0 E0 5 minNews and Information Daytime Excerpt
Appearing:Savannah GutherieHoda Kotb
Tags: al roker, entertainment, food, hoda kotb, International News, money, Natalie Morales, Savannah Gutherie, sports, style, today, Today Show, Breaking News, Concerts, domestic news, health, Home, Interviews, Media, Parents, pets, politics, shopping, weather


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