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A look inside America's obsession with sneakers

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TODAY’s Craig Melvin goes to Atlanta to delve into America’s obsession with sneakers and how the rise of their popularity has turned the sneaker business into a growing $80 billion industry. He speaks with rapper and sneaker collector Killer Mike about the community and culture that surrounds the popular shoe.

Appearing:Savannah GutherieHoda Kotb
Tags: al roker, entertainment, food, hoda kotb, International News, money, Natalie Morales, Savannah Gutherie, sports, style, today, Today Show, Breaking News, Concerts, domestic news, health, Home, Interviews, Media, Parents, pets, politics, shopping, weather
S0 E05 minNRExcerptNews and InformationDaytime


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