Main Content

The Kelly Clarkson Show

Meet The Man Behind The First Black-Owned Cereal Company

Also available on the nbc app

After the George Floyd protests, Nic King wanted to find a way to amplify Black voices. He searched online for a Black-owned cereal brand and nothing came up, so he decided to start his own company, Legacy Cereal. He also launched Proud Puffs, a cereal that promotes Black empowerment through its inclusive artwork and uplifting word search. Pilot Pens and Kelly awarded Nic $1,000 to continue his incredible work.

Appearing:Kelly Clarkson
Tags: Kelly Clarkson, entertainment, music, daytime, Black-Owned, Cereal Company
S2 E03 minTV-PGHighlightTalk and InterviewDaytime
We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our cookie policy.