Cold Opening/ Dan Rather

CLIP02/27/82

In an effort to boost sagging ratings, a CBS program executive helps Dan Rather retool his image into that of a familiar icon.

Comedy Late Night Highlight

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Tags: Cold Opening/ Dan Rather, In an effort to boost sagging ratings, a CBS program executive helps Dan Rather retool his image into that of a familiar icon., Dan Rather Walter Cronkite, Dan Rather cold open, Dan Rather image, CBS news cold open, Cronkite cold open

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