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Latina entrepreneurs celebrating their roots through clothing


Jen Serrano and Veronica Vasquez are creating something special inside their warehouse in Brownsville, Texas. The couple created the brand, J-Z-D, something much more than just clothes it’s about representing and honoring their ancestors. From sayings like, “LATINA POWER” to “Poderosa” many of these shirts are now hitting Target stores in honor of Hispanic Heritage Month. (Update: A previous version of this report showed an item with profanity written in Spanish. This video has been updated.)

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Appearing:Lester Holt
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