On Brand with Jimmy Fallon: When It Premieres & More Details
The Tonight Show Host's new competition reality show is officially open for business the last week in September, with episodes airing twice a week.
What happens when Jimmy Fallon starts his own marketing agency and films every moment of the process?
You get On Brand with Jimmy Fallon, a new unscripted reality series first announced by NBC on April 16. On Brand will debut on September 30 following The Voice Season 28 premiere, with episodes airing on Tuesdays and Fridays.
Hosted, created, and executive-produced by the Tonight Show Host, On Brand will follow Fallon and, per the network's announcement, "the most creative, clever, and competitive go-getters he can find" across industries as they team up to create winning marketing campaigns.
And in an exciting collaboration, Fallon has tapped a fellow NBC star and bona fide marketing expert to lend her expertise: Bozoma Saint John, the former Chief Marketing Officer for Netflix — and current cast member of The Real Housewives of Beverly Hills.
So what can you expect from Fallon's new show? Read on for all the details on how to watch, who's in the cast, and which high-profile companies will be tapping the contestants' talents.
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Bozoma Saint John is On Brand with Jimmy Fallon's Chief Marketing Officer
Saint John — or as RHOBH fans know her, "Boz" — will act as a mentor to the creatives competing on the show, offering her valuable feedback.
Fallon recounted Saint John's resume during her March 25 visit to The Tonight Show.
"You were chief brand officer at Uber. You were the head of global marketing at Beats by Dre, Apple Music, and iTunes," Fallon said. "You were the head of music and entertainment marketing at Pepsi, and did Super Bowl halftime shows like Beyoncé, Bruno Mars, et cetera. You were named Billboard's Female Executive of the Year, and you were inducted into the American Marketing Hall of Fame."
Add Saint John's experience as a reality star, and it's safe to say she's uniquely qualified for the role.
Regarding what it felt like to pass her expertise on to the On Brand contestants, Saint John told TV Insider, "Much of this mimics my real-life experiences over my career. Depending on what job I was in, people from all over social media would pitch me ideas. Having had the opportunity to do a lot of these things, to see that come to life for other people is marvelous. Giving advice, feedback, and encouraging them to create was such a gratifying thing."
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"I love branding, I love marketing, I love the world of advertising, and I think there are a lot of people out there who do as well," said Fallon in a statement. "This show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together and what goes into making them. It's exciting."
When is the On Brand with Jimmy Fallon premiere date?
On Brand with Jimmy Fallon premieres on Tuesday, September 30, from 10-11 p.m.
The series airs on Tuesdays and Fridays, with the second episode premiering on Friday, October 3, at 8 p.m.
On Brand with Jimmy Fallon's cast
Read more, below, about the 10 Contestants who will put their marketing skills to the test:
- Azhelle Wade: a toy industry veteran known as “The Toy Coach.”
- Bianca Fernandez: a Gen-Z, former pre-law student who pivoted to brand strategy.
- Pyper Bleu: based in Brooklyn, she has an art collective and clothing label.
- Sabrina Burke: a longtime real estate professional who made a career switch to marketing.
- Lauren Karwoski: a former journalist who loves solo travel and now uses her experience to work on campaigns.
- Elijah Bennett: from the Chicago area; a film graduate and ghostwriter.
- Ryan Winn: owns a smaller marketing agency in Nashville.
- Dr. Rajesh Srivastava: a marketing professor.
- BT Hale: a father of three who does marketing for a honky-tonk bar he also emcees at.
- Mahiri Takai: founder of Men’s Fashion Week Dallas.
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Is Jimmy Fallon still hosting The Tonight Show?
Yes! Fear not — Fallon will still host brand-new episodes of The Tonight Show Starring Jimmy Fallon Monday through Thursday at 11:35/10:35c.
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What will happen on episodes of On Brand with Jimmy Fallon?
NBC's official press release gives fans a preview of what to expect:
In each episode, the On Brand Agency creatives will work with a major brand in need of a big idea for a massive, high-priority campaign – from creating earworm jingles and unbelievable activations to producing the most quotable commercials and must-have merchandise. They will have unprecedented access to the client's businesses before pitching their vision to a brand representative, along with Saint John and Fallon, with only the best ideas moving on to proof of concept and the opportunity to see their campaign brought to life on the national stage after each episode.
In a final big assignment, one visionary will be named the best in the business, given a cash prize and provided the experience of changing the cultural landscape. All the creatives will truly need to flex their innovative muscles to turn the unfinished into the unforgettable. The only rule? The best idea wins.
Of course, you can't have a show about branding and advertising without involving some of the biggest names in the industry. Captain Morgan, Dunkin', KitchenAid, Marshalls, Pillsbury, SONIC® Drive-In, Southwest Airlines, and Therabody are among the participating brands, while Samsung will power the "On Brand Agency's" headquarters.
"At the end of every episode, two great ideas go head-to-head. The next day or week, you’re going to see [the winner] in real life on billboards or in stores," Fallon told TV Insider. "We did a commercial with a sports celebrity, we wrapped a Southwest plane. We do big swings!"
On Brand is produced by B17 Entertainment and Universal Television Alternative Studio, a division of Universal Studio Group, in association with Electric Hot Dog.
