Bios
Dick Rosenzweig is executive vice president of Playboy Enterprises, Inc. (PEI), and a member of the Company's board of directors. In March of 2011, Icon Acquisition Holdings, L.P. acquired Playboy Enterprises, Inc. and Rosenzweig was elected as a member of the new Playboy board.
He is responsible for coordinating and integrating the efforts of senior officers toward achieving goals established by founder and editor-in-chief Hugh M. Hefner. Rosenzweig is also responsible for advising Mr. Hefner on all major policy decisions, including the company's involvement in publishing, marketing, product licensing, television and video entertainment, online and gaming. He directs Mr. Hefner's staff, Playboy Mansion West operations, and is president of the Playboy Jazz Festival.
In January 2001, he also assumed the position of chairman of the company's subsidiary, Alta Loma Entertainment, Inc., leading the company into mainstream feature film as well as television and stage production. He acts as executive producer for Alta Loma Entertainment, Inc., for shows such as "The Girls Next Door," "Kendra," "Holly's World" and "Party at the Palms." Additional executive producer credits include "Playboy: Celebrity Centerfolds," "Playboy's 50th Anniversary Special" and "The Search for a Playboy Centerfold."
Rosenzweig was a co-producer on the 2008 feature film "The House Bunny" and served as executive producer for "Miss March" and the independent documentaries "Why Be Good: Sexuality & Censorship in Early Cinema" and "Gangland: Bullets over Hollywood."
Joining Playboy in 1958 as assistant to the advertising vice president, Rosenzweig subsequently held a variety of positions within the company. He became Mr. Hefner's executive assistant in 1963 and was elected a corporate vice president in 1971. In November 1975, after serving as senior vice president and director of marketing, Rosenzweig was appointed Executive Vice President of the Publishing Group, the company's largest division. That same year, he completed an advanced management program at Harvard University's Graduate School of Business. In 1978, Rosenzweig moved to Los Angeles to head up West Coast operations for the company.
Born in Appleton, Wisconsin, he received a bachelor of science degree from Northwestern University School of Communications. Rosenzweig resides in Los Angeles and continues to be very active in civic and business activities.














