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Week 2

While the teams wait to see who survived the boardroom, the women josh the men, saying their name Octane sounds like the name of a mixed drink. One of the men laughingly adds, "No, a high energy drink." Then Tyana and Mahsa emerge from the boardroom and everyone celebrates, with Tyana singing, (about Nicole, fired in the first episode) "Ding dong the witch is dead." While the men congregate, Dave insists on being project manager for the next project and the men agree. Clint – who clashed so badly with Dave on the first task – thinks Dave as project manager will be the kiss of death, but he keeps the thought to himself.

Trump gathers the teams in Central Park. He introduces his advisors on the task, George and Don, and describes the task: selling ice cream on the streets of New York City. He asks the teams who their project managers are going to be. Dave will be the men's team leader. He considers himself a master of sales and thinks the women don't have a chance. The women choose Poppy. While she projects confidence to Mr. Trump, she voices her concerns later when interviewed: as the youngest member of the women's team with no sales experience, she's nervous and considers this project "a little bit of an experiment."

Dave thinks they need spectacle to sell ice cream and assigns James and Alex the task of getting costumes and uniforms. James – who wanted to fly below the radar on this task – finds himself pulled in. Since he's a New Yorker, the others want him to help pick the ideal location for ice cream sales. He picks Union Square. Poppy puts Mahsa, another New Yorker, in charge of location and puts Stephanie in charge of sales. Poppy feels confident that "seven beautiful women" can sell a lot of ice cream. Liza takes responsibility for accounting, even though she laughingly admits later she's no accountant. They agree on $5 as the price point and Stephanie insists there's no negotiation, $5 is the price. In an interview, Kelly voices her concerns about Poppy as project manager and worries that Stephanie will overpower her.

The men are doing anything they can to sell ice cream, begging, pleading, even literally getting down on their knees. James complains about the hard sell and thinks it's not so much a bad strategy as no strategy at all. He suggests moving to a new location, and Dave – agreeing with James – gets them moving on, advising the men against the hard sell in their new location. When the women get to the park, they see the men have already been there for a while. A nervous Liza starts telling prospective customers that their price is "$5, or maybe $3." Stephanie flips out and tells Poppy to crack down and insist on the $5 price point, then takes over and tells everyone to spread out further to increase the size of their sales net.

At $5, some potential customers tell the women they should be "ashamed." Mahsa talks about how hard it is selling when people are telling you to "eff off." Poppy talks about realizing that they're selling themselves more than the product. She's worried that since the men's team was out selling earlier, that they'll have the jump on quantity of sales. She and Liza decide the team needs a look and go to get matching tank tops and flower headbands. They try different locations and finally, as a result of their outfits and finding a more ideal location – plus Stephanie's strategy of selling a whole case to one guy - they start racking up sales.

James and Alex go to a costume store for outfits. Dave calls Alex the "puppy dog" of the group, and says that putting Alex in front of a bunch of New Yorkers to sell them something is pointless. For his part, James is happy to get away from "selling and yelling at people." He and Alex go for a barbershop quartet look but the outfits don't seem to help too much. The men watch helplessly as the women sell like crazy at a location that the men had left behind. Interviewed, James mentions that while moving was Dave's decision he, James, bears some responsibility since he suggested moving closer to the playground. He realizes that if they lose, this choice makes him vulnerable. Dave finally admits defeat in their current location and suggests they leave Union Square and go somewhere else fast.

Things slow down in the afternoon for the women. Poppy – mentioning how hot it is outside – thinks their lack of sales must be because of the $5 price point. Donald Trump Jr. stops by and criticizes the women for not working the entrance to the Union Square subway stop, "one of the busiest subway stops in NYC," which is about 20 yards from their cart. Stephanie – the actual sales person on the team – blames the women themselves, dismissing them as terrible at selling. The men move to Father Demo Park. At first Anand was skeptical about the move to a smaller park, but then Dave "unleashes the stallions" - Steuart and Anand – and the two master their sales technique. Steuart says that James got back in everyone's good graces for picking Father Demo Park, where they made a "buttload of money."

Poppy complains that Stephanie started bossing them around at the end of the day. She's convinced this is because Stephanie's worried that if the women lose, Poppy will take her into the boardroom since the task is all about sales. Liza mentions that Poppy wasn't really aggressive as project manager, and that it was Stephanie who was making the decisions. Stephanie says that if Poppy thinks she's taking her into the boardroom, she will take Poppy down, because "I'm saving her ass right now."

The next day the men return to Union Square and set up where the women had been the day before. The women come later, and decide to set up right next to them. The men pick a strategy of just straightforwardly overpowering the women; when the women go in for a sale, the men swoop down and, through force of volume and intensity, steal the customers away. Stephanie considers the men's strategy sloppy and describes them as looking like "serial killer circus monkeys." Kelly is surprised to see "grown professional men" acting so childish, but Steuart accuses her of just being a crybaby, that he's just way more vocal than she is, and that his sales will show it at the end of the day.

The women decide to move to the other side of the park where all the parents are bringing their children and they start selling at high volume. George stops by the men's cart and is impressed by the aggression of the men's sales technique. But then, with 10 minutes to go, Tyana has a brilliant idea. She and Liza bring some extra stock to where the men are and start handing out free ice cream right in front of the men's cart. At this point, they figure lost sales for the men is a plus for the women's team. The men are completely taken off guard and have no idea how to fight the women's sabotage.

In the boardroom, Trump asks Poppy and Brandy if they think they had an advantage being women selling ice cream, because if Dave was trying to sell him ice cream, Dave wouldn't have a "bleeping chance." Brandy disagrees and says that some of the men were also using their sex appeal on women, and that even though Trump might not think so, some of the men are very good looking. Trump says probably so, it's just never been his thing, and everyone laughs.

Trump presses a reluctant Poppy to name her weakest player. Poppy says her "least strong" player, based on sales, was Liza, who vehemently defends herself. Trump overrides her and asks Brandy what she thinks. Brandy says, yes, as project manager, she would suggest Liza be fired, but before she can explain why, Trump points to Liza and shocks everyone by saying, "Liza, you're fired!" The room is stunned into silence. After a moment of tense, confused silence Trump says "I'm only kidding," and everyone gasps and laughs as the tension is broken. Trump explains. They don't even know if they've lost yet, and he's just in a crazy mood.

Brandy isn't amused, and explains that Liza is actually a strong player, and it would be in Poppy's interest as project manager to get her fired. Other members of the team clearly disagree. Trump asks Liza what she thinks of Poppy. Liza insists that Poppy didn't even act as project manager; Stephanie was running everything. Trump asks, "So if the women lose, should I fire Stephanie?" Liza says no, he should fire Poppy, but Poppy insists that Liza is just getting personal. Liza says no, she always felt like Poppy was a terrible project manager. Mahsa disagrees and tells Trump that she thinks Poppy did a great job. When Mahsa insists, "I know we won," Trump yells at her and tells her she doesn't know anything. She needs to say she thinks they won. Stunned, Mahsa agrees with him.

Trump asks Dave how he thinks they did. Dave answers that he's very confident they won. When Trump asks him who he thinks the men's weakest player is, he says Alex and James. Alex, he says, is such a "puppy dog" and takes too much management. Alex defends himself, arguing that he thinks he kicked butt on sales. As for James, Dave explains that while he thinks James is strong, he overthinks tasks and is therefore a bad salesman. James admits to being a poor salesperson and says that he's never sold anything before. Trump gives him some advice: no matter what line of business you're in, you have know how to sell yourself.

Trump asks Gene who he would fire. He says James. Wade also says that he would fire James. Donald Trump Jr. finds it very curious that every time someone recommends James as the player to get fired, James nods his head almost as though he agrees. Trump asks James why he won't fight for himself. James says that he's ready to defend himself. The men would never have gone to Father Demo Park or gotten their outfits without his advice and help. Dave admits that he helped in these ways but complains that James does everything in his "slow motion, overly thought-out way." Trump disagrees, saying he doesn't see James as "slow motion." James tells Dave that as a person who's "so erratic, emotionally charged and susceptible to breakdowns," he's the last person who should criticize someone's behavior.

Trump asks Gene if he thinks they won, then makes fun of him when he says, "Absolutely," explaining that in business there are no absolutes. He says that one team earned $1500, and one team earned $1800, and the men lost. He congratulates the women, informing Poppy that as winning project manager she will get a chance to sit down with the Jack Welch, the legendary former CEO of General Electric. Trump asks Liza if she's okay. She says she feels "awesome," though she was a little worried when he supposedly fired her. Then he sends them out of the room to watch the men get grilled.

Outside the boardroom, Poppy thanks everyone. Liza snaps, "Don't even frickin' look at me bitch." The women tell Liza not to act like that, and Brandy tells Liza that she's isolating herself by talking that way. In the boardroom, Dave tells Trump that Alex and James were his worst salesmen. Trump sends the rest of the men out of the boardroom. Trump asks James if he thinks he should be fired. James says no, that Alex is the weakest player, but also points out that Dave made tactical errors. Dave says that James is a stronger player, but says that Alex did everything Dave asked him to do to make sales.

Trump asks Alex if he's in the rest of the men's league. When he answers that he "can be," James points out that Alex is basically admitting he isn't in their league, and George agrees. When Alex backpedals and says that on the first task he was blowing everyone else away, Donald Jr. points out that he's being judged on this task. Trump adds that Alex's sales were the weakest overall. While Alex concedes this, he adds that he put in a lot of effort. Trump asks Dave why he, as project manager on a losing task, should not be fired. Dave says he managed the task and made the sales. James and Alex point out that the team suffered from a notable lack of direction and confusion about the price point, but Dave justifies himself, saying something about how a leader lets his prize stallions out and lets them gallop.

Trump says the problem he has is that Alex sold the least, and that he just doesn't seem to have the same passion as the other two. He says, "Alex, you're fired," then sends the men out. As he leaves, Alex wishes the others good luck, says, "Still brothers to the end," then heads out. In the boardroom, Trump says Alex seems like a nice guy but he just didn't bring the passion. Donald Trump Jr. thinks Alex just couldn't go up against "those killers." In the cab, Alex concedes that going into the boardroom having the smallest sales on a losing task, he was just hoping to survive and didn't. Still, working with Trump will be an experience that will remain with him for the rest of his life.

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Episode #: 
Air Dates: 
Thursday, September 23, 2010 - 21:00
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The Celebrity Apprentice

Short Synopsis

One team sabotages the other as they sell ice cream on the streets of New York City.