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Week 11

Brandy, Clint and Steuart welcome Liza when she comes out of the boardroom, still in the game. Before they can relax, Trump comes out of the boardroom. Now that they're down to the final four, he's going to shuffle up the teams and make it men vs. women once again. They'll be flying in helicopters to Westchester, Pennsylvania, where they'll be working at QVC to sell products on-air. Clint will be project manager for the men. When Liza says she'll be project manager, Trump is impressed that she's stepping up. His advisors will be Juan Betancourt and Catherine Roman. Trump wishes them well. As the women leave the room, Clint looks at Brandy with a smile and whispers, "Hey, final two," gestures between himself and a smiling Steuart, and the two of them wave her the V for victory.

As winning project manager, Steuart gets to meet with Cathie Black, the CEO of Hearst Magazines. She talks about the challenges she's faced in the current economy, including having to close a couple of magazines. While she admits to never having been an entrepreneur like himself, she tells him that her advice to everyone starting out in the business right now is to keep their overhead low and to operate in a more nimble and flexible manner. Steuart's takeaway from the meeting is that right now a business is better off taking what they have and improving it rather than expanding, and keeping overhead low.

The teams take their helicopter rides to Pennsylvania. On the way, Steuart tells Clint that he figured out why he likes him so much: Clint is like a 20-years younger version of his father, with a country twang. Interviewed, Clint says Steuart just made a huge admission, and basically admitted that he, Clint, is in charge while Steuart is too immature to merit being the Apprentice. While the men banter in their helicopter, the women sit in silence. Brandy worries about this, imagining that the men are strategizing while she and Liza say nothing to each other. She wants to win the task not just to move ahead, but also to deflate the men's egos a little bit.

At QVC, the teams have to negotiate for the Isaac Mizrahi products they'll be trying to sell, and what time slot during which they'll be making their sales. Juan Betancourt and Catherine Roman show up to observe, and the teams realize the game is on. Juan Betancourt listens to the women planning, and notices that Brandy is very savvy in insisting that Liza make the decisions, since she's PM. Brandy's clearly positioning to be able to distance herself if they lose. The men want to angle for the later time slot, so they have more time to prepare, and they think the purse is the product that will win the task. They're planning on pulling a head fake on the women, to get both the time slot and product they've chosen.

The men act like they really want the watch, in order to throw the women off the scent. Clint offers to let the women have first pick of the time slot if the men can have first pick of products. Confronted with her first big choice of the game, Liza accepts. She chooses the earlier time. For their product, the men choose the purse, and Brandy immediately realizes that she and Liza have been had. She's bummed because she knows the men will be heading into the task with full confidence. Catherine Roman points out that Clint dominated the negotiation.

The women strategize, realizing that while the men will have to sell less of the purse because of its price, they also won't be able to mark up the price too much because it's already more expensive. Brandy isn't sure that the men are aware of the way women shop. She says that when she buys a handbag, she takes her time with it because it's a larger purchase for her. The women try to figure out the ideal price for the watch. Liza wants to push up the price as far as she can, while still keeping in mind the economy and the fact that people have less money to spend. They settle on $69.95 per watch. Brandy realizes that the women will have to sell three watches for every purse sold by the men in order to win.

Clint tries to conceptualize how to sell the purse by pushing the ability to open it with out taking it off your shoulder. Steuart thinks Clint doesn't know what he's talking about and starts laughing. Clint thinks Steuart is the younger brother he never wanted, kind of wacky and immature in a funny way. But he wants Steuart to be focused. Arguing over a price, Steuart pushes for $250 but Clint insists on staying under $200. They settle on $194.97.

Gabrielle, the on-air face of QVC, visits the men to talk to them about how the show works. One of them will talk to her like they're having a conversation and the audience is just eavesdropping. Clint tells Steuart that if he thinks he can really sell the "coziness" of the purse, he can do the presentation. Steuart thinks he actually looks like he could work for Isaac Mizrahi, while Clint is not very sophisticated and cultured in terms of "living that metropolitan lifestyle." They mutually decide on Steuart as presenter. Clint suggests how to hold the purse, with the piece of purse "jewelry" dangling in front. Steuart cracks himself up, asking if he should "finger" the jewelry like Clint's doing. Gabrielle seems put off by this, and Clint worries that Steuart is not being focused.

The women meet with Albany, their on-air host, to strategize the sale, and Brandy appreciates the practical advice she brings. When Albany asks who will be her "guest" (i.e. who will present the products for sale) Liza brings out a demographics table and sees that the target QVC audience is female and Caucasian. She points out – needlessly – that Brandy is white and that she's African-American. After a moment of awkward silence, Liza says this is why she wants Brandy to do the presenting and not her. Brandy tells Liza, "I'll do whatever you want, you're the boss." Interviewed, Brandy voices her frustration, saying she really wants Liza to lead, but she keeps getting hung up on "bizarre things." The way Liza brought up race really bothers her.

For rehearsal, Liza goes into the control booth and is stunned by the wall of monitors, including a monitor of the show, sales graphs and more. She's worried they won't have enough time to prepare. While Albany and Brandy are practicing their spiel, Liza obsesses over the placement of the Isaac Mizrahi Live sign, continuously asking Brandy to move it while Brandy continues her sales patter with Albany. Interviewed, a frustrated Brandy says, "I'll put it wherever (she wants me to put it), but at the end of the day, the set is not going to sell the watches." Meanwhile Trump joins Isaac Mizrahi in a conference room in order to oversee Fortitude's presentation.

With Trump and Isaac Mizrahi watching in their private room, Fortitude gives their five-minute presentation. Albany introduces Brandy, and Brandy makes her spiel. Brandy wears an invisible headset, through which Liza feeds her a stream of verbal cues from the control booth. At first Brandy follows Liza's cues, but eventually she gets frustrated and disregards them, improvising a conversation with Albany. The show producer, concerned that they're threatening to go on too long, keeps telling Liza they can't go over time. Their time slot will absolutely end when their five minutes are up. When it's over, Liza isn't happy with how she did, thinking it was a bit of a mess and that went overtime. Now, she realizes, it's in the hands of the shoppers who were watching.

The men feel good about their decision to go second, since they had more time to prepare. Once Steuart starts delivering his spiel with Gabrielle, Clint suddenly realizes Steuart is in his element, rambling on effortlessly about the salient features of the purse. As with Liza and Brandy, Clint feeds Steuart verbal cues, and Steuart integrates them effortlessly (though he jokes later about Clint's voice "cooing" things like "cozy," "supple" and "cavernous" into his ear: "He might as well have just said 'moist.'"). Trump points out how good Steuart is to Isaac Mizrahi and Isaac wholeheartedly agrees. Steuart nails the tone, and they get the presentation timed perfectly. Afterwards, Clint tells Steuart they did great - they couldn't have improved on it.

Trump asks Isaac what he thought. Isaac says that he thought Brandy was very good and very natural. Trump asks what he thought of Steuart. Isaac said he did great as well, although he thought their price point was a little high. For that matter, he thought Brandy may have undersold the watch a bit as well. He talks about the "sweet spot" for a price point where you hit the ideal sales number and profit margin. But he realizes they won't know until the sales totals come in.

The teams join Trump, Juan Betancourt and Catherine Roman in the boardroom. Trump asks Liza why Brandy was the co-host. Liza mentions the studies she had cited indicating a larger Caucasian audience. Trump asks if she's saying discrimination still exists. When she says no, he asks her why she would bring up the race issue. Liza finally admits that it did play into her decision. Trump thinks this is a bit of a sad statement. Liza says she's just being honest. Trump respects her honesty, and admits she's probably, unfortunately right that race is a factor. He asks Steuart if he thinks race was be a factor. Steuart says no, and that they would have done well regardless. Clint says he feels like they hit the sweet spot on the price, and he can't think of a thing he would have done differently.

Catherine Roman asks the men if they would describe their negotiation strategy. Steuart's happy to gloat about the fact that they successfully duped the women into giving them exactly what they wanted – the later time slot and the purse to sell - by acting like they wanted something else. Clint talks about his rationale behind choosing the purse, namely that while his wife only owns a couple of watches, she owns a lot of handbags and a "trailer full of shoes." These were from before they lost his income. Trump tells Steuart that he did a good job, though he seemed a little nervous. Steuart agrees, saying it was a little strange having Clint saying "cavernous", "cozy" and "snuggle" in his ear. Everyone including Steuart has a laugh at this.

Trump asks Liza how she thinks they did and she thinks they did well. Trump points out that he thought Liza did a good job presenting, and Steuart did as well. But in the end, Trump reminds them, it all comes down to sales. Juan Betancourt says the women did well, selling 77 watches and making $2,998.38 in profit. Trump asks Liza how she feels about that. She says she feels good about that, but that she'll feel better when she hears how the men did. Catherine Roman says that the men sold 25 handbags and made $2,174.25 in profit. In other words, Trump tells the men, you got your ass kicked. The women start to celebrate but Trump tells the women not to celebrate too early, because tonight "two people are going to be fired." The women leave for the lobby, while the men stay behind.

Trump asks Clint why he shouldn't be fired. Clint tells him that he's a renaissance man who's a CEO "right out of the box." Trump asks Steuart the same question, and Steuart says that he's a tried and tested CEO who's run his own business for the past three years. He says that the thing Clint doesn't bring to the Trump organization is a "metropolitan" sense. Trump says that's not necessarily a bad thing; he knows plenty of people like Clint who are very successful. Trump thinks that if you have the "it" factor you can make it anywhere, and Steuart agrees.

Steuart points out that he likes Clint, but Clint was project manager on a losing task. Clint points out that he pushed for the lower price point and Steuart wanted to sell at $250. Catherine Roman says that selling that handbag at $200 was like trying to sell a six-pack of beer for $40. Trump says they were both guilty of selling too high. Trump also says that since only 10 more purses would have meant a win, Steuart as pitchman may shoulder some of the blame. Trump asks Juan what he thinks, and Juan says that from the position of corporate cultural fit, Steuart would fit in better with the Trump organization, from communication to playing the New York corporate political game.

Clint disagrees, saying he has far more experience, and that on the tasks, Steuart would always turn to him for advice. Trump asks about his education. Clint lists TCU for undergrad, magna cum laude, and a law degree from Southern Methodist. Steuart admits that Clint's education is impressive. Catherine disagrees with her esteemed colleague Juan. She thinks Clint has a greater breadth of experience and could be used in a number of organizations. Trump asks Steuart about his education. He went to Purdue, with a major in business, a minor in finance and a minor in marketing. He adds that he started a company making over a million dollars by the time he was 23. Clint points out that he did as well, before he got out of law school.

Clint says he loves Steuart and that he would hire him in a minute. Trump agrees that they clearly have a great relationship. He thinks they're both really tremendous people in every category and says that there are no losers tonight. But, he says, "Steuart, you're fired." Steuart thanks Trump and Clint gives him a hug, then walks him out of the boardroom with his hand on his shoulder. They shake hands as Steuart gets on the elevator to leave. Trump, Juan and Catherine all agree that they're both great guys - it was a very tough decision. Then Trump calls the remaining three into the boardroom. One of them will be fired.

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Episode #: 
Air Dates: 
Thursday, November 25, 2010 - 21:00
TV Shows: 


The Celebrity Apprentice

Short Synopsis

The remaining four must write, direct, produce and star in segments selling Isaac Mizrahi products for QVC.