The finale of the Celebrity Apprentice did not disappoint. It was a fight of the Titans - built around another impossible set of tasks, including:
1) Creating a celebrity auction - and getting celebrities to donate all the prizes.
2) Taking an ordinary location and making it extraordinary - and theming it around a specific charity and Kodak.
3) Creating a brand-appropriate campaign for Kodak - one that underscores their message and helps sell frames. We know how tough Kodak tasks can be; Jeff Hayzlett made this one particularly tough.
4) Selling your charity through integration at the event.
5) Making lots of money by selling tickets to Cirque De Soleil show, and then getting celebrities to show up and buy other celebs' auction items to amass the most money.
In conclusion, the finalists had to be creative, call in all their contacts, pull every rabbit out of the hat and do it all in 24 hours and within a tight budget.
These powerhouses did it, even after losing their event planners.
In the end, as suspected, it seems to be a draw.
Annie- hand's down, won for money ($450,000 collected) and charity integration. Joan won for brand integration, celebs and overall atmosphere - i.e., everything else.
Who would Donald pick?
I was confused until the end. It seemed as though Trump was having trouble too.
I kept thinking, Trump is into money and Annie is a money-making beast!!!! She is tough and even though she seemed unlikable (at least the way she was edited), it's clear that Trump doesn't care about likability (think of Piers).
But Joan is an American icon, formidable and 76 years old. That alone should have gotten her The Celebrity Apprentice Lifetime Achievement Award.
I was there at the LIVE finale and I can tell you first-hand that the tension between these two women and between other members of the cast was palpable. It wasn't just Joan and Annie; it was also Dennis and Jesse (over Dennis' drinking problems), Clint and Donald (over how Clint was edited). There were a lot of issues going on. Definitely heavier vibes in the room than when we were at the finale last year. What happened to Khloe Kardashian, Natalie Gulbis, and T-Boz? They didn't show. I wanted to meet them. Issues or scheduling conflicts?
The show, however, was fabulous! The heated discussion in the live board room between all of the participants and the wild showdown at the end between the two ladies was uncomfortable to watch. And it was great television.
The moment I guessed that Annie was going to be fired and Joan was going to win was when Piers and Trace came out. I assumed Trace would vote for Joan and thought for sure Piers would vote for Annie. When Piers voted for Joan, I thought that's it, that's the ammunition Trump needs to make his decision.
Joan it was!!!! The crowd went crazy!!!!!! I was sitting next to all the people from her charity. They were so nice and so grateful; they couldn't speak more highly of Joan. I felt for them and was happy their charity got the recognition and the money.
It was a great night. Two extraordinary women, fighting as equals, not pussyfooting around and pretending to like each other, but going right at it. Trump got his great TV ratings moment and I am one satisfied viewer.
I felt particularly satisfied because they really both won. Annie took home $450,000 for her cause, she's now a household name, and her charity got a ton of publicity. Joan got the title, $400,000 ($150,000 that she raised in the final task plus $250,000 for the win), her charity is now on the map, and she gets recognized for 75 years of accomplishment. A win for all.
Okay I have to give you a little bit of gossip about the show before I go.
I have to say our party last year was cozier, this year a million people were there and the celebs came and went; they were too bombarded to mingle. Last year, we took pictures with each other and had a glorious time.
I have decided this season's cast looks way better in person. People always tell me I look better in person and that I look thinner. The camera just doesn't love everybody.
Melissa is a thousand times better looking in person and she has quite a cute boyfriend too. Jesse James is unrecognizable in person from TV. In person, you get it - he's very cute and sexy; you go Sandra Bullock! Herschel Walker is a doll on TV and in person but again, much more handsome in person. Claudia is pretty on TV - but in person beautiful!!!!!! Brande is beautiful on TV and in person (the camera loves her) and she really is a nice person. Here's the in-person shocker: Annie! Television really doesn't do her justice. She looks much younger in person; she's really quite pretty with beautiful porcelain skin.
It was great to see Stephen Baldwin, Trace Adkins, and Piers Morgan again. I feel after this season, our group from last season is the loving first family of The Celebrity Apprentice.
Can't wait for next season. Who will superstar casting director, Chuck Labella invite to the next Celebrity Apprentice? (The man deserves a medal for having an uncanny gut about which mix of people you would invite to a dinner party that would create excitement, smart conversation, controversy and fireworks). I can't wait to see who's coming to the next party.
My suggestion for Chuck: next year we need an illicit behind-the-scenes romance.
Any thoughts?
Hasta next year!
Nely








































