NBC.com

After last year's ratings blockbuster, 'The Celebrity Apprentice' and host Donald Trump are back with a dynamic cast of brilliant Celebrity business minds!

Last season saw Piers Morgan defeat Trace Adkins to become the first Celebrity Apprentice. But the real winners were the 14 charities associated with the entire cast. Millions were raised and Piers Morgan alone raised more than $750,000 for his charity, The Intrepid Fallen Heroes Fund.

This season 16 new celebrities will be vying for the coveted title, using all their business savvy as they fight for causes close to their hearts.

Once again, it's the men versus the women as all 16 celebrities compete in business-driven tasks around New York City. They will use their fame, their Rolodexes and their business acumen to win weekly tasks, while ultimately battling with each other to stay out of the boardroom and avoid hearing those dreaded words, "You're Fired!"

Celebrities will be subjected to long hours, grueling mental challenges, personality clashes, and intense scrutiny -- all without the help of their regular support system of agents, managers, and personal assistants.

Ultimately they will face the judgment of Donald Trump and his advisors in the Boardroom, which will include his children (and colleagues) Ivanka Trump and Donald Trump Jr. Also appearing in the Boardroom alongside Trump will be his longtime associate and trusted colleague, George Ross.

The Boardroom will feature a "rotating seat," allowing a variety of famous business leaders and industry legends to join Trump in spirited judgment of the tasks. As with last season, winning celebrity teams will relish the opportunity to watch the losing team squirm in the Boardroom from the comfort of their own war rooms.

When all is said and done, 15 celebrities will be famously fired and only one will emerge to become The Celebrity Apprentice!

Mark Burnett Productions is a leading production company for primetime television, cable and the internet, and has produced over 1,100 hours of television programming which regularly airs in over 70 countries around the world. Mark Burnett (President of MBP) revolutionized television with hits such as Survivor (CBS), The Apprentice (NBC), The Contender (ESPN), Rock Star (CBS), the Steven Spielberg co-production On The Lot (FOX), the smash hit Are You Smarter Than a 5th Grader? (FOX), which is currently being produced in 52 countries and the daytime syndicated hit Martha (currently in its 4th season). In the summers of 2007 and 2008, MBP entered the world of Award Shows, when Mark Burnett served as executive producer for the MTV Movie Awards. In October of 2007, MBP opened Mark Burnett Productions Asia; a joint venture with Genting International to both create new content for and adapt established formats in the Asian market. Since 2001, MBP has garnered a total of 51 Emmy nominations with 5 wins, and has won 4 People¹s Choice Awards. Mark Burnett has been named one of the most influential people in the world by TIME magazine and named TV Guide¹s most valuable player. He has won both BRANDWEEK¹S Marketer of the Year Award and the prestigious ROSE D¹OR FRAPA Format Award. In 2007, Mark Burnett was inducted into the Broadcasting and Cable Hall of Fame. In 2008, Mark was honored with the announcement that he is to receive a star on the Hollywood walk of fame. This year will continue with new shows for MBP, including Toughest Cowboy (SPIKE), Star Maker (MTV), Wedding Day (TNT), Bully Beatdown (MTV), How¹d You Get So Rich? (TV Land), Expedition (History Channel), pilots with FOX, ABC and CBS as well as Survivor 18, Contender 4, Martha syndicated 4, Are You Smarter Than a 5th Grader 3 and Apprentice 8.