NBC.com

The Biggest Loser Experience Sweepstakes
Official Rules
9/21/10 – 12/20/10

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED OR RESTRICTED.

1. SPONSOR: The Biggest Loser Experience Sweepstakes (the “Sweepstakes”) is sponsored by NBC Universal, Inc (“Sponsor”), 30 Rockefeller Plaza, New York, New York 10112.

2. SWEEPSTAKES PERIOD: The Sweepstakes begins at 9:00 am PT on September 21, 2010 and ends at 9:00 am PT on December 20, 2010 (the “Sweepstakes Period”). All times in the Sweepstakes refer to Pacific Time (“PT”).

3. ELIGIBILITY: Open only to permanent, legal U.S. residents physically residing in the fifty (50) United States or the District of Columbia (excluding Puerto Rico, Guam, US Virgin Islands and all other US territories) who are eighteen (18) years of age or older and have reached the age of majority in their state of residence at the time of entry. Officers, directors, agents, and employees of Sponsor, and its respective parents, affiliates, subsidiaries, and advertising and promotion agencies, and their immediate family members (parent, child, spouse, sibling and their respective spouses, regardless of where they reside) and/or those living in the same household of each, whether or not related, are not eligible to participate in or win the Sweepstakes. Void where prohibited by law. All applicable federal, state and local laws apply.

4. SWEEPSTAKES PERIOD/HOW TO ENTER: The Sweepstakes begins at 9:00 am PT on September 21, 2010 and ends at 9:00 am PT on December 20, 2010 (the “Sweepstakes Period”). All times in this Sweepstakes refer to PT. This Sweepstakes consists of one (1) Weekly Winner (as defined below) selected once a week in thirteen (13) weekly drawings (“Weekly Drawings’) for a total of thirteen (13) Weekly Winners throughout the entire Sweepstakes Period. Each Weekly Drawing will consist of: (i) a promotion period (a “Weekly Entry Period”) that will begin at 9:00 am on Mondays, except for the first Weekly Entry Period which will begin at 9:00 am on September 21, 2010, (each a “Weekly Entry Period Start Date”) and will end on Mondays at 8:59 am PT, except for the last Weekly Entry period which will end at 9:00 amPT on December 20, 2010, (each a “Weekly Entry Period End Date”) as detailed in the chart below and (ii) a random drawing (a “Weekly Prize Drawing”) conducted on the weekly drawing date (“Weekly Drawing Date”) specified in the chart below from among all eligible entries received during such Weekly Entry Period. . Entries for each Weekly Drawing must be received by the Weekly Entry Period End Date for that particular Weekly Drawing as specified in the chart below. Entries for the last Weekly Drawing (Weekly Drawing 13) must be received by 9:00am on December 20, 2010.

5. ENTRY: To enter, log on to http://www.nbc.com/the-biggest-loser/exclusives/sponsors/brita/ (the “Website”) and follow the provided instructions on how to enter (including completing the official entry form in its entirety, which includes your first and last name, email, zip code, phone number, and age). As part of entering, you may also take the FilterForGood® pledge after completing the Sweepstakes entry. To enter the Sweepstakes without taking the pledge, log on to the Website during the Sweepstakes Period, click on the Sweepstakes banner, and follow the provided instructions to complete and thereafter submit the entry information. Entering with a pledge does not increase your chances of winning. All participants who successfully complete this entry process during the Sweepstakes Period will be entered into the Sweepstakes. All entries become the property of Sponsor and will not be acknowledged. Entries must be received by December 20, 2010 at 9:00 am PT to be eligible for the Sweepstakes. LIMIT ONE (1) ENTRY PER PERSON/EMAIL ADDRESS, PER DAY. Entries from the same person or email address in excess of one (1) per day will be disqualified. Entries generated by a script, macro, or other automated means are void. Entries that are incomplete, garbled, corrupted, or unintelligible for any reason, including, but not limited to, computer or network malfunction or congestion, are void and will not be accepted. Normal time, toll, connection and usage rates, if any, charged by your Internet service provider will apply. Entry constitutes permission (except where prohibited by law) to use entrant's name, city, state, likeness, image, and/or voice in any and all media now or hereafter known throughout the world in perpetuity for purposes of advertising, promotion, and publicity without additional notification, permission, approval or compensation.

6. RANDOM DRAWING/WINNER NOTIFICATION: Thirteen (13) potential weekly winners (each a “Weekly Winner”) (i.e., one (1) per Weekly Entry Period) will be selected in a random drawing on or about the “Weekly Drawing Date” for that particular Weekly Drawing as specified in the chart above from among all eligible entries received during the corresponding Weekly Entry Period by employees or representatives of Sponsor, whose decisions are final and binding with respect to all matters related to the Sweepstakes. Odds of winning depend on the total number of entries received during each Weekly Entry Period for each Weekly Prize (as defined below) and throughout the entire Sweepstakes period. Sponsor will make two (2) attempts to contact each potential winner at the phone number and/or e-mail address provided at time of entry. If Sponsor is unable to reach a potential winner via phone or email after two (2) attempts, he/she may be disqualified and an alternate potential winner may be selected in a random drawing from among the remaining eligible entries at Sponsor’s sole discretion. Potential winner will be required to complete, sign, have notarized and return an Affidavit of Eligibility and Liability Release (“Affidavit and Release”) and Publicity Release (where legal) within five (5) days of date of attempted delivery. Noncompliance within this time period, with these Official Rules or the return of or inability to deliver any prize/prize notification/prize correspondence may result in disqualification and, at Sponsor’s sole discretion, and time permitting, an alternate potential winner may be selected in a random drawing from among the remaining eligible entries (as applicable).

7. WEEKLY PRIZES: Each Weekly Winner (one (1) per Weekly Entry Period) will receive a prize (“Prize”) consisting of the following items: 1) 16 GB Apple iPad with WiFi (data plan not included) , and 2) a twenty-five dollar ($25) iTunes gift card. Approximate Retail Value (“ARV”) of each Weekly Prize is six hundred fifty-four dollars ($654). Total ARV for all Weekly Prizes is eight thousand five hundred and two dollars ($8,502). Gift cards are subject to certain terms and conditioned as specified by issuer. Each Weekly Winner is responsible for all federal, state and local taxes. No transfer, substitution or cash redemption will be awarded in lieu of stated prize except by Sponsor who reserves the right to substitute a prize (or portion thereof) of comparable or greater value, at its sole discretion. Prize will be awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. If any Weekly Prize is unclaimed within a reasonable time after notification from Sponsor, it will be forfeited and may be awarded to an alternative potential Weekly Winner selected in a random drawing at Sponsor’s sole discretion.

Weekly Winners will receive an IRS Form 1099 from Sponsor for the total ARV of Prize for the calendar year in which Grand Prize was won. Sponsor reserves the right to substitute a Prize (or prize element) of equal or greater value for any reason at its sole discretion. All taxes and other unspecified expenses, costs, or fees associated with the acceptance and/or use of Prize are the sole responsibility of Weekly Winner. Prize cannot be transferred by Weekly Winner or redeemed for cash and is valid only for the items detailed above, with no substitution of Prize by Weekly Winner. If Prize is unclaimed, it will be forfeited and an alternate Weekly Winner may be selected in a random drawing from among the remaining eligible entries at Sponsor’s sole discretion.

8. CONDITIONS: By entering the Sweepstakes, each entrant agrees for entrant and for entrant's heirs, executors, and administrators (a) to release and hold harmless Sponsor, The Brita Products Company, and all of their respective affiliates, subsidiaries, representatives, agents, advertising, promotion and publicity agencies, or other personnel, who are directly involved with the production, design, execution, administration, distribution, or promotion of this Sweepstakes and each of their respective officers, directors, and employees (collectively, "Released Parties") from any liability, illness, injury, death, loss, litigation, or damage that may occur, directly or indirectly, whether caused by negligence or not, from such entrant's participation in the Sweepstakes and/or his/her acceptance, possession, use, or misuse of Prizes or any portion thereof ; (b) to indemnify Released Parties from any and all liability resulting or arising from the Sweepstakes and to hereby acknowledge that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to Prizes, including express warranties provided exclusively by Prize supplier that are sent along with Prizes; (c) if selected as a Winner, to the posting of such entrant's name on the Websites and the use by Released Parties of such name, voice, image, and/or likeness for publicity, promotional, and advertising purposes in any and all media now or hereafter known, throughout the world in perpetuity, without additional compensation, notification, permission, or approval, and, upon request, to the giving of consent, in writing, to such use; and (d) to be bound by these Official Rules and to waive any right to claim any ambiguity or error therein or in the Sweepstakes itself, and to be bound by all decisions of the Sponsor, which are binding and final. Failure to comply with these conditions may result in disqualification from the Sweepstakes at Sponsor’s sole discretion.

9. ADDITIONAL TERMS: Sponsor reserves the right to permanently disqualify from any promotion any person they believe has intentionally violated these Official Rules. Any attempt to deliberately damage the Sweepstakes or the operation thereof is unlawful and subject to legal action by Sponsor, who may seek damages to the fullest extent permitted by law. The failure of Sponsor to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies, actions of governmental authorities outside of the control of Sponsor (excepting compliance with applicable codes and regulations), or other "force majeure" event will not be considered a breach of these Official Rules. Released Parties assume no responsibility for any injury or damage to entrants' or to any other person's computer relating to or resulting from entering or downloading materials or software in connection with the Sweepstakes. Released Parties are not responsible for telecommunications, network, electronic, technical or computer failures of any kind; for inaccurate transcription of entry information; for errors in any promotional or marketing materials or in these Official Rules; for any human or electronic error; or for Entries that are stolen, misdirected, garbled, delayed, lost, late, damaged, or returned. Sponsor reserves the right to cancel, modify, or suspend the Sweepstakes or any element thereof (including, without limitation, these Official Rules) without notice in any manner and for any reason (including, without limitation, in the event of any unanticipated occurrence that is not fully addressed in these Official Rules). In the event of cancellation, modification, or suspension, Sponsor reserve the right to select a Winner from among all eligible, non-suspect Entries received prior to the time of the event warranting such cancellation, modification, or suspension based on the Judging Criteria above. Notice of such cancellation, modification, or suspension will be posted at the Bravo TV Site and the Fan Page. Sponsor may prohibit any entrant or potential entrant from participating in the Sweepstakes, if such entrant or potential entrant shows a disregard for these Official Rules; acts with an intent to annoy, abuse, threaten, or harass any other entrant, Sponsor, or Sponsor’s agents or representatives; or behaves in any other disruptive manner (as determined by Sponsor in its sole discretion).

DISPUTES: THE SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN NEW YORK, NEW YORK. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF ("JAMS RULES"). THE JAMS RULES FOR SELECTION OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN NEW YORK. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN THE COUNTY OF NEW YORK. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEY'S FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF.

10. WINNERS’ NAMES: For the names of the winners, available after December 31, 2010, visit http://www.nbc.com/Winners.

11. NO WARRANTIES: Sponsor makes no warranties covering any of the prize(s) furnished as part of this Sweepstakes.

12. PRIVACY:Information supplied by entrants will be shared by Sponsor in accordance with its privacy policy, posted at http://www.nbc.com/Footer/Privacy/. Winners’ names and contact information will also be shared by Sponsor in order to contact winners for the purpose of fulfillment of prizes.

Entrants will have the opportunity to opt-in to receive information from Sponsor and selected partners by checking the appropriate box(es) at the time of entry. If, at any time, you no longer wish to receive materials from Sponsor and/or our partners, please go to our privacy policy, located at http://www.nbc.com/Footer/Privacy/, or the applicable partner’s privacy policy and follow the procedures indicated.

13. PLEASE NOTE THAT A HIGH VOLUME OF ENTRIES ONLINE OR TECHNICAL DIFFICULTIES WITH THE SYSTEM, MAY RESULT IN TEMPORARY INABILITY TO ENTER THE SWEEPSTAKES OR A DELAY IN THE PROCESSING OF ENTRIES SUCH THAT YOUR ENTRY IS NOT RECEIVED IN TIME TO PARTICIPATE. SPONSOR/SPONSOR’S REPRESENTATIVES ARE NOT RESPONSIBLE OR LIABLE SHOULD ANY ENTRY NOT BE RECEIVED DUE TO SUCH DELAYS.

Brita and FilterForGood are registered trademarks of The Brita Products Company. Used by Permission.