The Apprentice

Season Premiere Sunday, February 12
Sundays 9/8c

Candidates

  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
  • Celebrity Apprentice
The Apprentice

Niki Taylor has become one of the most successful international models of all time. She began modeling at the age of 14 and immediately captured the heart of America with her girl-next-door charm and undeniable beauty. Taylor has achieved a staggering list of accomplishments in every aspect of the fashion industry with an 80% recognition factor today with women between the ages of 25 to 45.

Taylor's accomplishments include, but are not limited, to the list below:

  • First spokesmodel under 18 to be placed under exclusive contract with Cover Girl Cosmetics (she signed with them in 1992).
  • Guinness Book of World Records holder as the youngest model to sign a six-figure deal.
  • Over 300 magazine covers worldwide including Mademoiselle, Vogue, Harper's Bazaar, Allure, Elle, Self, Shape, Marie Claire, Cosmopolitan and Glamour.
  • An unprecedented six covers in one month (May 1996) now known as the "Niki Six"- Allure, Elle, Vogue, Self, Shape and Marie Claire.
  • National advertising campaigns for Cover Girl, Liz Claiborne, Nokia, Ellen Tracy, L'Oreal, Lee Jeans and Panteen, among many others.
  • Six "larger-than-life" billboards in New York's Time Square simultaneously, including a year-long presence on the three Liz Claiborne Times Square billboards.
  • Featured in the Sports Illustrated 1997 Swimsuit issue, on their TV show, and on the cover of their 1998 calendar.
  • Niki's branding value on Wall Street is $100 million.

Taylor is recognized worldwide for her exquisite grace, charm, and celebrity. These qualities have lead to widespread recognition and unprecedented profitably for the companies of the campaigns she has endorsed.

Taylor was profiled by ABC'S "Prime Time Live" in 1997, her first major TV interview. This interview gave the public an opportunity to meet the charismatic Niki Taylor. In 2001, ABC'S "Prime Time Live" caught up with Taylor and the following year E! featured her in their "E! True Hollywood Story." Taylor then turned the tables and became a reporter for a number of segments for the internationally syndicated show "Lifestyles." She has also covered events for NBC and was a guest host on MTV's "Fashionably Loud." Recently, Taylor co-hosted the television show "Make Me a Supermodel" on the Bravo network.

Although Taylor is constantly in the public eye, she describes herself as "real, simple and alive." Taylor enthusiastically embraces new challenges. In March 2009, Taylor and her husband, NASCAR driver Burney Lamar, and Taylor's 15-year-old twins Jake and Hunter, welcomed a beautiful baby girl, Ciel. As a wife and mother, Taylor has learned the intricate balancing act of maintaining both her home life and professional life. On top of all of her other responsibilities, Taylor is known for her passion and dedication to various non-profit organizations. She is actively involved with numerous charitable organizations, including The American Red Cross and Victory Junction Gang Camp, among others.

In 2001, Niki Taylor was in a severe car accident, and blood donations from the American Red Cross saved her life. The American Red Cross is a nonprofit organization that not only responds to about 200 disasters every day, but also supplies nearly 40% of the blood supply in the U.S. Niki chose this charity as a way to repay the American Red Cross for all they did for her, and to say thank you to the millions of people who donate blood every day.

The American Red Cross

1. What got you interested in being on Celebrity Apprentice?
It was something that scared me and brought me out of my comfort zone, which I think is a healthy thing to do from time to time. When you get to do that, along with getting to help out my charity, The American Red Cross, how could I refuse?

2. How did you get involved with your chosen charity?
The American Red Cross supplied blood at Grady Hospital after my car accident in Atlanta in 2001. Without the blood and blood products from The American Red Cross, I may not have survived my accident.

3. What is it like competing against fellow celebrities?
It was very different. Many situations were unexpected for me. I will leave it at that. Ha!

4. What about the competition was harder than you might have expected?
The competition in general was a lot harder than I expected. When you're up against some of these cast members who have extensive education and backgrounds, it makes for a tough competition! I'm not confrontational or an arguer either, and some cast members are more inclined that way. So that was an interesting challenge for me to deal with.

5. Do you have a favorite past winner or contestant from the first three seasons of Celebrity Apprentice?
My favorite contestant from the first three seasons is Holly Robinson Peete. I love everything she stands for, and even though she didn't win Celebrity Apprentice, she still raised so much money for her charity, the HollyRod Foundation

1. What was it like hearing the words "You're fired?"
It was scary, but I was honored that my first time being fired was by Donald Trump.

2. Did you agree with Trump's rationale for your firing? Or did you think one of the other contestants deserved it more?
I think Dionne should have gone home because she did not seem like she wanted to be there, but I was never going to bring her into the Boardroom or throw her under the bus. So Mr. Trump really had no option but to fire me.

3. What moment or moments on the show were you surprised to see? Were you particularly surprised by anyone's behavior on the show?
I was surprised to see all the unnecessary bullying. I won't name any names. (You will be able to tell who bullies other contestants by watching the show.) It seemed like some of the contestants were there simply to play for their charity, and it got nasty at some points.

4. Do you feel as though you've made any lasting friendships and business relationships from the show? With who?
Maybe - ha! We each are so busy with our own lives, but I do still keep in touch with Marlee and Hope. We text :)

5. What was the best part of your experience? Why?
I was able to do things I would never ordinarily do, like learn to make pizza in a real pizzeria, help create a children's book, and go camping in the middle of New York City. I mean, who really gets a chance to do that!?! Also I was able to let people know how important it is to give blood; I am a living example of the impact.

6. Do you feel changed in any way by the experience? Has it had a lasting impact on your approach to life?
Yes, I do feel changed. I am a little tougher now and not afraid to speak up and handle my situations. Being on the show really got me out of my comfort zone and grew me into being a little more bold and being able to take more control of situations.

7. What has the experience taught you about people?
We are all just trying to survive and we all come from different walks of life. So you never know what to expect!

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