School Pride

NBC is looking to make the world a little More Colorful this fall, unveiling a multi-faceted social outreach initiative that will cover all the colors of the network's famed peacock… A More Colorful World will incorporate many of NBC's various platforms, including NBC's daytime, primetime and late-night programming, NBC.com and numerous NBC-affiliated stations across the country. The initiative will incorporate a variety of non-profit organizations, utilizing all of NBC's programming platforms in an effort to both educate and hopefully help make a difference in the lives of those in need. Throughout the course of the year, NBC will select various causes and non-profit organizations to pair up with.

Education is the focus of the initial A More Colorful World campaign, launching this fall with My School Pride; a grassroots campaign for parents, teachers and community leaders looking to improve their children's schools. A More Colorful World will focus on six philanthropic areas organized around the six colors of the famed NBC peacock logo: community, youth, health, diversity, culture and environment. Campaigns will include on-air interstitials, national PSAs, devoted landing pages on NBC.com, educational materials, various community outreach events and much more.

All non-profit organization inquiries should be sent to AMCW.NBC@nbcuni.com
or dial (818) 840-2020.

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