NBC Entertainment News

Donald Trump Names Bret Michaels 'The Celebrity Apprentice' On Last Night's Live Finale

Snapple Matched the Winner's Prize of $250,000 for Each Finalist's Charity Bringing the Grand Total for Charity Raised This Season To Over $1,250,000

NEW YORK - May 24, 2009 - At the end of this whirlwind third season of NBC's 'The Celebrity Apprentice,' Donald Trump revealed live last night that rocker Bret Michaels -- who surprised fans by making it to the show's live finale after a recent illness -- was named the winner over actress and humanitarian Holly Robinson Peete. 

The Winning Moment:

In addition to the show's exciting live boardroom, Snapple matched the winner's prize of $250,000 for each finalist's charity bringing the money raised for charity this season to over $1,250,000. 

In making the live announcement Donald Trump said, 'Bret you've been popular, everyone's loved you, you've been imaginative, you've done an amazing job in every single way, a little flaky but that's ok. You've really proven, and maybe this is unfair, but you've proven to be very brave.' He then went on to speak about Holly and said, 'Holly, you won a lot of money for your charity, and I'm very very proud of you...Holly I have to tell you, we all love you and Bret, I have to tell you, you're hired!'

'First and foremost to be alive and in the presence of the rock star real estate mogul Donald Trump and his family is a real honor,' said winner Bret Michaels. 'I am grateful Mr. Trump chose me for my hard work and creativity. To be the winner of this season's Celebrity Apprentice is the most awesome feeling in the world and as a life long diabetic it was a great platform for me to have the opportunity to raise money for Diabetes.'

In the two-part season finale, celebrity finalists Holly Robinson Peete and Bret Michaels were charged with creating their own unique flavor of Snapple tea. They also had to name the tea, design its label, produce a 30-second TV commercial and create a 3-page print ad promoting their new tea -- all of which was presented at a launch event attended by Snapple employees and fans. 

Before determining Bret Michaels as the winner, however, Donald Trump brought back the season's celebrity contestants for a reunion live at New York City's Skirball Center for one final weigh in on who they thought should win. Bret Michaels came out on top and raised $390,000 for his charity, American Diabetes Association, to become the third "Celebrity Apprentice.' Holly Robinson Peete raised $597,000 for her charity, the HollyRod Foundation.

Darryl Strawberry, Cyndi Lauper, Bret Michaels, Sharon Osbourne, Michael Johnson, Holly Robinson Peete, Goldberg, Carol Leifer, Sinbad, Summer Sanders, Rod Blagojevich, Maria Kanellis, Curtis Stone and Selita Ebanks are the celebrities who competed for charity this season. 

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump, Page Feldman and Eden Gaha are Executive Producers. 

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