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Aging actors are new pitchmen

Sept. 2: Responding to focus groups and looking to draw dollars from the demographic with the most disposable income, Madison Avenue is rolling out the stars of yester-year to pitch today's products on TV. Consumer Janice Lieberman explains the trend. Responding to focus groups and looking to draw dollars from the demographic with the most disposable income, Madison Avenue is rolling out the stars of yester-year to pitch today's products on TV. Consumer Janice Lieberman explains the trend. (TODAY)




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http://www.today.com/id/26184891/vp/48877472#48877472

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