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Results tagged “mansumers”

'Mansumers': Companies targeting male shoppers

Dec. 6: With more men staying at home, gender roles are slowly changing, and companies are responding with new advertisements geared towards male shoppers. TODAY's Savannah Guthrie reports and Donny Deutsch, chairman of Deutsch Inc., explains the strategy of marketing to men. With more men staying at home, gender roles are slowly changing, and companies are responding with new advertisements geared towards male shoppers. TODAY's Savannah Guthrie reports and Donny Deutsch, chairman of Deutsch Inc., explains the strategy of marketing to men. (TODAY)

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