THIS IS NBC
NBC Entertainment
NBC Entertainment creates and produces programming for the network's primetime, late-night, daytime, and Saturday-morning schedules. Through its NBC Studios subsidiary, NBC is also a leader in providing entertainment programming to the domestic and international marketplaces.
NBC has long been the top-rated network in the upscale demographics that are used to determine advertising rates. NBC's quality programs have earned the network critical acclaim, numerous awards, and ratings success. NBC's roster of popular series includes American Dreams, Boomtown, ER, Frasier, Friends, Law & Order, and Will & Grace.
NBC's late-night story is highlighted by the top-rated series The Tonight Show with Jay Leno, Late Night with Conan O'Brien, and Saturday Night Live.
NBC's daytime entertainment schedule features Days of Our Lives, which premiered in 1965 and continues to be one of the most popular shows in daytime, and Passions, which is the No. 1 network daytime program among female teens.
Beginning in fall 2002, Saturday morning welcomed Discovery Kids on NBC, a three-hour block that features six entertaining and informative 13-part series that showcase the best of real world entertainment and reality-based dramatic programming for kids.
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