INTRODUCTION NBC's THE MORE YOU KNOW public service campaign has long been at the forefront of the nation's most critical issues through a comprehensive public service effort. Through the medium of television, the campaign brings poignant messages about social issues into the living rooms of millions of Americans and encourages action and involvement through hotline numbers to local agency contacts. The campaign has many elements. EDUCATIONAL MATERIALS sent to schools nationwide, community-based efforts, local news tie-ins and other components ensure that THE MORE YOU KNOW is not just a series of public service announcements with floating messages. We are particularly proud of the work many of our affiliate stations have done to make THE MORE YOU KNOW come alive in local communities across America! A CALL TO ACTION A significant element of our campaign is the major focus on partnering viewers with referral organizations through toll-free 800# hotlines featured in respective TMYK public service announcements. The spots call-to-action, in conjunction with the agency partnerships, assures the spots not only deliver the message but also steer our viewers to a local contact to insure appropriate and immediate help and information. We have also set up this new website with REFERRAL LINKS to help our viewers get the help and information they may want and/or need. CURRENT ISSUES THE MORE YOU KNOW PSAs are geared toward adults, parents in particular, urging them to be an active participant in their child's education, health and well-being. Topics such as parental involvement, internet safety, mentoring, and the v-chip are included in this year's slate of spots. Other PSAs were produced this year that target young people and address topics such as bullying, the dangers of smoking, and diversity. Check out this year's topics in this site's TOPICS section. To keep current on issues of national concern, THE MORE YOU KNOW also relies on the guidance of a national advisory board. This board consists of a wide variety of government and community leaders who help identify appropriate messages based on our audience. A BROAD REACH THE MORE YOU KNOW PSAs air throughout NBC's line-up during primetime, daytime, latenight and Saturday teen programming reaching millions of viewers. Most importantly, we have the ability through THE MORE YOU KNOW PSAs to strategically place tailored messages within programs that have the same demographic reach. KUDOS AND ACCOLADES For its efforts THE MORE YOU KNOW has received numerous awards, including the prestigious Peabody and Emmy Awards. We would invite you to browse our TMYK AWARDS page to see the accolades and kudos the campaign has garnered. In closing and to honor NBC's longstanding commitment to our viewers and their communities, we would like to offer ten things about THE MORE YOU KNOW that you may not have known about the campaign. Once again, thanks for visiting and come back again and again as we are always updating the site!