Episode 7

Once again we see that the tasks on the Apprentice 3 almost always come down to marketing. They're about creating a compelling product, or a unique distribution channel, a successful pricing structure, creative and targeted promotion or a combination of two or more of these four elements of marketing. And, just like last week, I'm afraid that the college kids of Team Magna are learning from past mistakes faster than Net Worth. Either that or Net Worth's team chemistry is so bad that all thought and potential creativity is lost in the bickering and gamesmanship.

Also, just like last week, Magna identified their potential market. This time instead of using the knowledge of their market to create a compelling message, they took a sales strategy right to the potential buyers. By working out cross-promotional deals with other kid-oriented businesses in the area, they effectively guaranteed themselves some customers and used their promotional dollars in a most effective way. We have a kid's product that we're trying to sell… what do you say we go find some KIDS and sell it to them? Nice work Magna.

Back at Net Worth, I'm not sure what was going on! Clearly the animosity between John and Audrey was at its boiling point. This type of thing happens all the time in business and I guarantee you every time, the cooler head will prevail. I'm not going to say that I agree with John's assessment of Audrey because I truly respect where she has come from and what she has accomplished. Too bad she was unable to direct her anger in a positive way and lead the team to success. This is such a great lesson… I often say, "overcome resistance with persistence" - and in this case the persistence that lacked was the drive to make the team successful no matter what it took. So, in effect by reacting negatively to John's comments and behavior, Audrey sealed her own fate both in the task and the boardroom.

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