During the premier episode of season three of NBC's reality show "The Apprentice," contestants were divided into teams of college and high school graduates-pitting those with "book smarts" against those with "street smarts"-for a chance to win a position at one of Donald Trump's companies. While designed to entertain, "The Apprentice" depicts business interactions and challenges that frequently occur in real-world settings.

American Management Association, the world's leading membership-based management development organization, has brought together its leading experts to provide viewers with practical advice they can apply in their own workplace. Each week, AMA posts on its Website management and leadership lessons based on issues raised on "The Apprentice."

American Management Association is the world's leading membership-based management development organization. Since 1923, it has provided valuable and practical action-oriented learning programs to business professionals at every stage of their careers. More than 500,000 AMA customers and members each year learn new skills and behaviors, gain more confidence, advance their careers and contribute to the success of their organizations through a wide range of AMA seminars, conferences and executive forums, as well as through AMA books and publications, research, online learning and self-study courses.

American Management Association offers a series of training and management seminars from introductory-level programs to advanced courses. Seminars are offered at AMA Executive Conference Centers in Atlanta, New York, Washington, D.C., Chicago and San Francisco as well as other locations around the country. For more information on these and other AMA seminars, visit online at www.amanet.org.

Click on a topic below to view the Lessons Learned. Check back every week for new lessons.

January 20, 2005
Training Is Key: Broad-based and Job-specific

January 27, 2005
Communicating in Stressful Situations

February 03, 2005
Dealing with Negative Team Members

February 17, 2005
Attitude: It Makes All the Difference

February 24, 2005
The Art of Listening

March 3, 2005
Creative Marketing: Thinking Outside of the Box

March 10, 2005
Win-Win Negotiations

March 24, 2005
Involve Customers for Sales Success

March 31, 2005
Managing Emotions in the Workplace

April 7, 2005
Making Effective Presentations

April 15, 2005
Getting Buy-in from Your Team

April 21, 2005
Utilizing Focus Groups

April 28, 2005
Aligning Sales and Marketing

May 5, 2005
Create a Positive Impression with Senior Executives

May 12, 2005
Staging a Successful Event

May 19, 2005
Hit the Ground Running in Your New Job

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