The next day, Net Worth showed George their final product, which had just been printed that morning. Everyone on the team was excited -- on the outside. Alex revealed his true feelings in an interview and said that he felt that the text Bren had written was boring and not at all persuasive. Magna also saw their completed brochure for the first time. The unique round design was accented by an image of the car's honeycomb grill on the cover. Tana held the brochure as she gushed about how good it was. Craig said he knew the team could do it. In an interview, Kendra said that she too was thrilled with the result, but felt she had done the project by herself.
Finally, with the brochures printed, it was judgment time. Magna walked into the Pontiac offices to present their new brochure to the three company executives. But before Kendra, the Project Manager, could say a word, Tana launched into a speech. In an interview, Kendra said she couldn't believe it. Kendra felt Tana was creating the false impression that Tana had done all of the work. In her mind, Kendra said she was yelling, "Shut up!" Finally, Kendra jumped in and wrestled control away from Tana. Kendra explained the elements of the team's new brochure, including its unique circular shape and its areas for a CD or DVD and a business card. Kendra added that the team had conducted research that made them focus on the emotion of desire.
Next, it was Net Worth's turn and the team did not get off to a good start. Chris, Alex and Bren entered and set up a few pictures from their studio photo shoot, including one of two blonde models sitting on top of the car. A Pontiac exec tried to hide his reaction, but he clearly was not thrilled with what he saw. Next, Chris opened the presentation and mispronounced the name of the car before correcting himself. In an interview, Alex said that Chris feels uncomfortable as a speaker and just makes up words while he talks. Then, the team presented their brochure - a traditional rectangular shaped booklet with just the name of the car and the familiar Pontiac logo on the plain cover. And when an executive opened the brochure, the first image he saw was the blurred photo that Chris had liked. The executive said he didn't understand why the team decided to use that photo.
After The Donald made his entrance, the Pontiac execs rendered their verdict. They said that Net Worth had delivered a lot of information but no emotion. Magna, on the other hand, had presented exactly what Pontiac was looking for. The team had delivered emotion and done so in a creative way. In fact, the execs said they liked the brochure so much, they planned on using it themselves! An executive called Magna the "slam dunk winner," which was appropriate since the team's reward was a trip to Madison Square Garden to meet with Isiah Thomas and several of the New York Knicks!
At The Garden, Craig, Kendra and Tana, dressed appropriately in Knicks uniforms, got a private session with Knicks players and Isiah Thomas. But first, Isiah challenged The Donald, dressed appropriately in a suit, to step up to the free throw line. Not only did The Donald sink the basket - it was nothing but net. Then, the candidates tried to run some Knick's practice drills to work as a team. But while their basketball skills left a bit to be desired, the three seemed to have a great time playing on the historic court.
Later, at Trump Tower, Alex, Chris and Bren entered the boardroom and Trump reminded Chris that he had lost seven times in a row - an Apprentice record. When asked if his new teammates had brought him down, Bren answered, "Absolutely." Bren said that Magna was simply more creative than they had been - and even Chris agreed, calling Magna's brochure design, "incredible." Not only did Trump feel that Net Worth was uncreative with their plain brochure cover, but he hated their first image of the car on the inside, which was out of focus. Carolyn blasted Bren for his text, calling the words "boring." Alex tried to jump on the text-bashing bandwagon too, but the issue was turned around on him when he couldn't defend why he hadn't done anything about what he considered bad writing. Alex admitted that he had taken a nap and didn't make a final review of the text. But both Carolyn and Trump pounced on him saying that taking a nap is not an excuse Alex might want to use in a boardroom. Then, in the middle of the candidates fighting for their lives, Trump broke with tradition. In front of everyone, he asked his advisors whom they would fire. George and Carolyn agreed - they would both fire Chris. Trump nodded, taking the advice in, and turned to the candidates. He told Bren that his writing was absolutely terrible. Trump scolded Alex for doing nothing about the bad writing. But the person who was most responsible for what Trump called "a mess of a team" was Chris. So, Trump said, "Chris, you're fired." But as Chris was leaving the boardroom, he just couldn't hold back the tears - and Trump broke with tradition again. He called Chris over and gave him some advice. He told the teary Chris to watch his temper and stay away from tobacco. Finally, Trump praised Chris, saying that he had a lot of potential and that the fired candidate would someday be a big success.
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