The next day, Trump made a surprise visit to Harlem and Net Worth. Trump surveyed their work and told the candidates and their artist that they'd all done a very good job. Trump got back into his limo and went by Magna's wall. Only this time, Trump drove by, glanced at the graffiti ad in progress and kept driving. Alex said that he took the fact that Trump didn't stop as a sign that he didn't think Magna was worth his time. Alex said that only made him want to prove even more that his team was not a bunch of losers.

After all of the hard work, it was judgment day. The PlayStation execs showed up to Net Worth's newly transformed wall - and the newest ad for Gran Turismo 4. Tara explained the team's ad to the executives. In an interview, Chris said that Tara took all the credit. Chris also felt that Tara was more concerned with having a piece of art rather than an advertisement that would get people to buy a video game. Next, the team watched as a focus group discussed the ad, out of earshot. The execs said good-bye and headed off to Magna's wall. Alex described Magna's ad to the execs. Then, the candidates could only look on as the members of the focus group told the PlayStation executives exactly what they thought of the creation.

Hours later, out of smocks and back in business attire, both teams waited outside of the boardroom while the PlayStation execs shared their verdict with Trump. When the execs left, the candidates took their places in the boardroom with Donald, George and Jill. Since the focus group played such an important role in determining the winner, Trump showed videotaped interviews with those who had commented on the ads. When it came to Magna's ad, the individuals said the ad did a good job representing the different racing areas and the money that's part of the game. A mother commented that she liked seeing the game's rating in the ad so she knew the game wouldn't be offensive. When it came to Net Worth's masterpiece, the members of the focus group didn't recognize the mural as an ad for the game. Someone said the ad did not make them want to go get the game. To add insult to injury, another person said that the wall didn't represent the real Harlem. Trump said the execs told him that Net Worth's ad simply didn't sell the game. The PlayStation executives felt strongly that Magna had the better ad and Trump declared Magna the winner! For their reward, the team would get portraits of themselves taken by Patrick Demarchelier, a famous photographer who had done covers of many well-known magazines and was Harper's Bazaar magazine's premier photographer. Trump told Net Worth that he would see them back in the boardroom where someone would be fired.

When the members of Magna arrived at Patrick Demarchelier's studio, Trump showed up and posed with them. Alex said the reward was a taste of the Trump lifestyle and he liked it. And the finished portraits of each Magna member went up onto the walls of the suite. Things weren't quite so much fun for Net Worth. As Tara tried to understand where she went wrong, she said that she didn't know that there were multiple locations in the game where players could race. Audrey and John said they knew that there were. Tara accused both of neglecting to tell her that. In an interview, Tara claimed that there were people on her team who purposely withheld information so that others would fail.

With Net Worth back in the boardroom, Tara said she was denied vital information by Audrey and John. She said that if she had known that the game contained multiple racing locales, their ad would have gone in a very different direction. John defended himself by saying that he thought Tara was aware of the multiple locations. Audrey came right out and said that she told Tara that there were multiple racing areas in the game. George announced that someone must be lying. Tara then said that she did hear Audrey say that there were different locales, but she thought Audrey wasn't referring to the new version of the game that the team was advertising. Tara said Audrey was unclear with her comment. But George didn't let up on Tara and he got her to admit that she had a concept for the ad before meeting with the PlayStation executives. Then George asked where Tara came up with "Tear it up," which was the tagline of their ad. Tara said it was a hip-hop term but admitted that it had no direct connection to the game. Audrey said Tara injected Harlem into the ad, which had nothing to do with Gran Turismo. Jill said that the task was to come up with a Sony ad, not a community ad. But Chris said that he would fire Audrey because she was the weakest person on the team. John agreed. Audrey said she was furious to learn that her teammates thought of her as weak. However, Craig said that the sole responsibility for the concept was Tara's so she should be fired. Tara picked Audrey and Craig to come back with her into the boardroom to face the firing. Trump said he was a little surprised by the choices - and Craig said he was too.

After all of the candidates left, Jill said it looked like Tara was bringing Craig back into the boardroom for personal reasons. George called Audrey a scapegoat and said they needed to find out why Tara decided to bring Craig back. When the three candidates returned, Tara said that she had made Craig her right-hand man, but that he ended up having skirmishes with Audrey and that was a distraction. Craig accused Tara of deciding on the ad concept before meeting with the PlayStation executives. Craig repeated that the ad concept was all Tara's. Finally, Tara admitted some miscalculation with the concept. Trump told her it was a big miscalculation and said that Tara just didn't get the fundamental marketing correct on the task, so he had no choice. He told Tara that he thought she would have a great future, but that he had to say, "Tara, you're fired."

<< Previous