With Michael, Stephanie and Bren in the boardroom, the rest of Magna (Book Smarts) debated the topic of who might return - and what it would mean for the team. Erin and Alex thought that Stephanie's negative attitude would get her fired and that the team would be better for it. But when Stephanie and Bren walked in, the team knew that Michael was gone. Stephanie took center stage and addressed the rest of her team. Near tears, she said that she didn't take anything the others had said in the boardroom personally. In an interview, Stephanie admitted that she needed to learn to express her concern in a more positive way. The team gathered around a teary Stephanie for a big group hug.
The following day, the teams met Trump and two top Sony PlayStation executives. For their next task, the teams would create an ad for a new PlayStation 2 (PS2) video game called Gran Turismo 4, a racing game that's part of the PS2's biggest franchise. But requirements for the ads were unique. Each team would get a bare twenty-foot wall in Harlem and use graffiti art to convey their message. The teams would be charged with conceiving the ad and choosing their own graffiti artist to lead the painting effort. The final ad would be judged by the PlayStation executives with input from a focus group. George and Jill Cremer, who was replacing Carolyn on the task, would observe for The Donald. As always, Trump promised that losers would be brought back into the boardroom where someone would be fired.
As Project Manager for Net Worth (Street Smarts), Tara wanted to make sure that their ad did not send a negative message. More than that, Tara wanted to tie the ad to the community. She even saw Harlem as a metaphor for the game - a transition from the mean streets to a revitalized city. Concerned, John asked if they were making an ad for a video game or a social statement. Audrey, who along with John were the only two Net Worth members who had played the Gran Turismo games, said that there were many locations in the game where a player could drive - including the desert, the ocean and city streets. Tara repeated that she wanted to make sure nothing in the ad upset the residents of Harlem. In an interview, Audrey said the game was about winning races and souping up your car with money earned from victories, not about urban renewal. When Net Worth met with the two PlayStation executives, Tara promised the execs that she was part of the hip and urban demographic that they wanted to target. In an interview, Tara laughed as she said she was certainly more on the pulse of hip and urban than Magna was. Tara admitted that she would lose a lot of street credibility if she lost this task.
As Project Manager for Magna, Alex said he played lots of video games - he did go to college after all. Alex split his team up into two groups. Bren and Stephanie met with the PlayStation execs while Alex, Erin and Kendra met with different graffiti artists. The trio finally picked an artist named Lady Pink. By contrast, the entire Net Worth team met with the group of graffiti artists. John said that an artist named Ernie had the three qualities they were looking for: he had played the Gran Turismo series, he had great art samples and he could work quickly. Tara said her vision for the ad was "the mean streets of New York" with buildings that had scowling faces on them.
Alex, Erin, Kendra and Lady Pink arrived at their canvas - a wall in Harlem. Alex described his vision of the ad and said he saw a skyline of New York with a car in the air. The three also began to paint vines at the bottom of the wall. When Stephanie and Bren arrived from their meeting with the PlayStation executives, they said that the ad needed to be urban and hip. Neither Bren nor Stephanie saw how vines were urban or hip. Everyone on the team started to throw out ideas - but nothing seemed to be right. Stephanie said that the team didn't have a clear direction and that Alex needed to make a decision because time was running out.
Net Worth put on smocks, rolled up their sleeves and put down a coat of white paint so that their artist could start with a clean slate. When Jill visited the group, she was impressed with their progress. But when Tara pitched her vision for the ad as a reflection of the revitalization of Harlem, Jill questioned the direction and asked if that was what Sony was looking for. Tara said she simply wanted to show respect for the neighborhood. In an interview, Craig said that Tara wanted the "mean streets" - building with scowls on them - to be a prominent part of the ad, but that there were no "mean streets" in the video game. There were just streets. Craig called this a selfish perspective and said it wasn't taking into account what the PlayStation executives wanted.
As Net Worth painted well into the wee hours, Tara asked Craig to supervise. But soon after, Craig and Audrey clashed. Audrey felt Craig was talking down to her and she challenged Craig's authority. She told him that the artist, Ernie, was in charge of the painting. And in front of the rest of the team, Audrey told Craig to stop bossing her around. Craig went the Tara and threatened to remove Audrey from painting duty entirely. Tara had a talk with Audrey and smoothed things out. But in an interview, Tara said that Audrey had the most conflict with people on the team. She said that when you've fought with almost every person on the team, that says something about you.