Net Worth had a team meeting to pick a Project Manager. John stepped up and said that he had restaurant experience, so the group elected him. On Magna, Todd said that he had run his own restaurant - and that was enough for his teammates, who agreed that Todd should lead for this task. Danny chimed in, saying his forte was marketing. Stephanie also said she had marketing experience and so she and Danny became the group's marketing team.
Net Worth met their Burger King chef down at the franchise that the team was set to run. The group carefully examined and sampled the six new burgers that the fast food chain had developed. Although there were some unique choices (including one with jalapeno) they selected the burger they thought they would have the easiest time selling: the Western Angus Burger. Magna met at their franchise and scrutinized the six new burgers as well. Verna declared herself a fast food expert, admitting that it was her favorite food, and said that the Triple Cheeseburger was the winner. The team went with Verna's taste buds and the Triple Cheeseburger.
With their product selected, Todd sent Danny and Stephanie off to Burger King's headquarters to meet with the company about the team's marketing plan. Next, Todd made Alex the restaurant manager. Alex split up the duties and selected Verna and Erin to work the cash registers. The rest of the group would work other areas, including the kitchen. Then the Book Smarts group got a crash course in making Whoppers and taking customer orders. Erin seemed to have some trouble operating the cash register. Verna speculated that Erin had never been to a fast food restaurant, let alone had any experience in how to take fast food orders. In an interview, Alex said that he noticed that Todd didn't get trained on any station in the restaurant. Alex added that he felt Todd wasn't in it together with the rest of the team.
At the Net Worth franchise, John summarized the team's marketing plan. To promote their Western burger they would make "Wanted: Dead or Alive" posters and have someone dressed as a cowboy outside the restaurant. Tana suggested that they give away a trip to the West - two tickets to Las Vegas. Next, Brian, who had owned a dollar store, led a group to get inexpensive decorations for their promotion. Brian used his negotiating prowess to get a free Viking hat thrown in with the deal. Kristen, however, was not impressed. In an interview, she said that a Viking hat had nothing to do with their task: "What are we, in Romper Room? You know, we're here to do a job, we're not here to negotiate a freaking plastic Viking hat."
Danny and Stephanie, the marketing team for Magna, met with Russ Klein, President of Burger King Brands, Inc. to discuss their marketing ideas for the Triple Cheeseburger. In an interview, Stephanie admitted that they were not prepared for the meeting. When Russ asked what new name the team had for the product, they didn't have one. When Russ asked who their customers were Danny responded with, "Good question." Danny admitted that they didn't have time to do as much research as they would have liked. Finally, when Danny pitched their Just Say Cheese campaign, Russ politely said that the concept was "okay" and "straight ahead." After the meeting, Danny wanted to ditch their campaign and come up with a new one. So, he and Stephanie sat around and brainstormed again. In an interview, Stephanie said that she felt Danny was shooting down all of her ideas. Back at the Burger King restaurant, Todd worried that he wouldn't have a marketing plan in time. Finally, Danny suggested "Triple Play" as an ad slogan and said that their campaign would have a baseball theme. Todd was glad to hear a decision had been reached and he said that he "loved" the idea.
<< Previous | More >>