A new season of The Apprentice brings with it new faces, new challenges and a surprising new twist that reshapes the competitive landscape. The eighteen fresh candidates arrived at Trump Tower and waited outside the infamous boardroom - a place they would surely try to avoid in the future. The group stood in silence, sizing each other up. (Click here to meet the candidates!) Tana, a sales executive, said in an interview that there were a few people that looked like they might not be "Mr. Trump material." She may have been talking about Danny, who entered wearing a red suit with a guitar slung over his shoulder. John described Danny by saying: "The guy in the leisure suit obviously dances to the beat of a different drummer. And apparently that drummer loves polyester." In her own interview, Erin said she was out to prove that women can be sexy, powerful and smart.
After letting the group stew, Trump had them enter the boardroom. There, The Donald welcomed the candidates to their sixteen week job interview and warned them it was going to be rough. He also introduced two people who needed no introduction: George and Carolyn. Only minutes into the competition, Trump revealed the big twist that would change the game. He said that this time he wasn't going to split the group into men versus women; instead it was going to be college grads versus high school grads. Of the eighteen men and women assembled, nine had college degrees while the other nine had entered the workforce right after high school. The thing they had in common was that they were all very successful. Trumped dubbed the new competition Book Smarts versus Street Smarts. Trump also pointed out one other major difference between the two groups - those with only a high school diploma earn three times as much as the college grads! Next, Trump laid out the familiar ground rules. The two teams would compete in weekly business tasks. The winning team would get a reward and the Project Manager would be exempt from firing on the following task. The losing team would meet back in the boardroom where someone would be fired.
After Trump dismissed the candidates, they went up to the suite where they would (hopefully) be spending many weeks to come. The reaction was unanimous. People were impressed with their luxurious new home. The group found a bottle of champagne on ice and toasted each other. Next, the teams split into their separate groups and were charged with their first order of business: to name their team. John was the first to take a shot across team lines when he said that he wanted his side not to be known as the high school team, but the wealthier team. The comment drew whoops and hollers from his team, but the other group seemed subdued.
When the team of college graduates met, Danny asked for the title of Chief Morale Officer. Danny certainly broke the ice with the group and also started what was to become the team cheer of "Unbelievable!" The group batted ideas around and Danny tested names by grabbing his guitar and singing songs about them. While some team members appreciated Danny's enthusiasm, Verna said that Danny needed to focus. But when Danny played the graduation march, Stephanie suggested Magna for the team name. It was short for magna cum laude, which means "with distinction" and is often used as a title for high achieving graduates. Everyone got behind the name and Magna was born. Then, led by Danny, the group yelled another "Unbelievable!" for good measure. The high school (or wealthier) group threw a few names around. Brian suggested Brass Balls Inc., but not everyone warmed to the idea. Tara suggested Net Worth and the name stuck.
The next morning, the teams gathered on the rooftop of Trump Tower, with its incredible view of the city. The teams presented their new names and Trump approved of both. Then Trump laid out the first task. Teams would work with Burger King, the fast food giant with over 11,000 restaurants worldwide. Each team would choose one of six new burgers that Burger King had developed to market and sell. Then each group would operate a Burger King franchise for the day and offer their new burger to the public. The team that earned the most revenue from sales of their new burger would win. The losing team would meet Trump back in the boardroom where someone would be fired. George and Carolyn would be along to observe and to report back to The Donald.