In the suite, the members of Mosaic were stunned to learn that Bradford had given up his exemption. Soon, everyone in the suite was equally stunned when Jennifer C., Ivana and Stacie J. walked in - which meant that Bradford had been fired! Later, the women of Apex confronted Stacie J. and told her that they were all concerned because of the way she behaved in the first task, which Maria dubbed, "freaking out." Stacy R. told Stacie J. that her behavior showed, "...an inability to cope in a situation that's stressful..." She went on to say, "...and we all felt extremely concerned for your wellbeing." In her own interview, Stacie J. said she had to prove herself to the rest of her team, but that it would be difficult because she felt as if her teammates were like enemies. The next morning, both teams learned that they would work with Procter & Gamble (P&G) - a 50 billion dollar company - on their next task. Each team would be given a budget of $50,000 to "create a buzz," as Trump put it, about the company's new product - Vanilla Mint Crest toothpaste. The team that did the best job on the product launch, as judged by executives from P&G, would be rewarded. The losing team would take another trip to the boardroom, where someone would be fired. Trump challenged the candidates to "think big" on this task. The everpresent George and Carolyn would be along to observe. Kevin was appointed Project Manager of Mosaic through a random drawing. He got down to business and led the group in a brainstorming session. Everyone tried to think "big." Ideas that were thrown around included pumping the subway system full of vanilla aroma - as well as filling the nearby river with toothpaste-colored foam. But Andy thought even bigger. He suggested giving away the chance to win one million dollars! He said that the team could accomplish this with its limited budget because they would not actually be giving away a million dollars - only the chance to win a million dollars. So, one lucky contest winner would get the small chance (like 1 in 100) to win a million dollars. Andy said that all the team had to do was buy insurance to cover them in the event that someone actually won the million. He said that companies did this all the time in their sweepstakes. The team worked with Madeline de Vries, CEO of DeVries Public Relations firm to help secure the needed insurance. Madeline involved a legal team and started the ball rolling. However, in an interview, Pamela admitted to being worried that the team had all of its eggs in this basket; if the lawyers said no, Mosaic would have no launch campaign at all. Since Elizabeth had worked for P&G, she was elected Project Manager of Apex. The team decided to use a celebrity endorsement to create a buzz about the new Vanilla Mint Crest toothpaste. Apex worked with the Alliance Agency to secure an appearance by Mike Piazza, beloved catcher for the NY Mets. Elizabeth was concerned because booking the athlete would stretch their budget to the limit. But once Piazza agreed to brush his teeth at the public launch event, the deal was sealed. Later that night, Stacie J. and Jennifer C. arrived at a warehouse to pick up the toothpaste for their event. Unfortunately, Stacie J., who was responsible for transporting the product, had underestimated how large 20,000 tubes of toothpaste would be. When Stacie J. saw the large storage room filled with more than 800 cases of Crest Vanilla Mint, her mouth dropped open. There was no way the two women could move that much toothpaste with only a passenger van. To top it off, the women only had three minutes until the warehouse closed. Jennifer C. asked Stacie J., "Did you even think?" Things were coming down to the wire for Apex. At about 1:15am, Maria was on the phone with the printers, who were going to print Crest Vanilla Mint fliers for Apex's launch event. Maria asked the printer for the cost. The printer said that he couldn't give Maria a price because everyone that would be involved in the job was asleep. He said he could quote a price at 7am. Ivana, who was managing the budget, was not happy when Maria could not tell her the agreed price for the printing. In the suite, Mosaic was working late as well. In an interview, Andy admitted that the strategy to give away the opportunity to win a million dollars was a risky one. If it worked, it would "bode well" for him; if it failed, his head would be on "the chopping block." At around 2:30am, Mosaic got a call from Madeline of DeVries Public Relations, who had bad news. The lawyers she'd been working with had too many concerns about the giveaway and had decided they couldn't take on the liability. The million dollar launch campaign was dead. And Mosaic looked crushed. More >>