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"How can you get personal with Jen? ...She's like a mannequin. ...She's plastic." "Twenty dollars a bar and I'll drop my skirt."
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Apex also headed to Wall Street to peddle their wares. The team was selling their bars for two dollars a piece. But soon, Kevin dropped the price to one dollar. Ivana complained that after just ten minutes, Kevin said he was having a hard time selling the bars for two dollars each. She said that Kevin told her that he was going to simply sell the bars for whatever price he could get - a decision, Ivana said, that was made without any approval from her. In another area of Wall Street, the M&M Sisters stopped in front of a group of men and were able to coax them into spending five dollars each for a candy bar.

Back on Apex, Ivana got disturbing news when a pedestrian reported that two blondes in high heels were selling the same candy bars for five dollars each. Ivana said she felt panicked because Mosaic could easily beat them with that selling price. Kevin told Ivana in no uncertain terms that they could not get five dollars per bar. So, Ivana devised a plan. They would find Sandy and Jennifer M. and undercut them on price, stealing their customers while taking in cash. Well, Apex did find Mosaic, but Ivana's strategy didn't work as Sandy and Jennifer M. just moved to a new location. Ivana said she was upset and called the situation a "street fight." Ivana said that desperate times called for desperate measures - and it turned out Ivana was desperate enough to remove clothing to make a sale. She went up to men and told them that for twenty dollars she would give them a candy bar - and drop her skirt. When one guy gave her twenty dollars, Ivana kept her promise and took off her skirt, revealing bikini shorts. A-MAZING-ly, Ivana sold several bars this way. But as Carolyn watched, she did not look pleased.

Both teams gathered in the boardroom to learn how they had done. George announced that Apex sold 323 candy bars for a profit of $560.75. But Carolyn said that Mosaic had sold 290 bars for a profit of $1,023.11. The two women had beaten the three-person team - and by almost double. For their reward, Sandy and Jennifer M. flew to Chicago and spent a day with Bill Rancic, last year's Apprentice. Bill showed off the progress of his project: Trump International Hotel and Tower Chicago. But what the women really wanted was to pick Bill's brain. Bill told them that the key to success is heart, passion and desire. Bill also warned them that they'd have to let go of whatever happened in the past if they wanted to win. After meeting Bill, each candidate felt that she could really win and become Donald Trump's next Apprentice.

Back at the suite, everyone was focused on the boardroom. Kelly, who was exempt from the firing, said that he thought it was a tragedy that either Ivana or Kevin had to be fired. Kelly believed that they were both stronger than either Jennifer M. or Sandy. Ivana and Kevin had a heart-to-heart talk and said that they would discuss their own record in the boardroom and not tear each other down. In an interview, Kevin said that Ivana was one of the few candidates he truly considered a friend. But in her own interview, Ivana admitted that she would have no choice but to go after Kevin.

In the boardroom, Trump told Apex that they set their price too low. Kelly said that Ivana couldn't control Kevin, who unilaterally decided to sell the bars for a lower price. Trump told Kevin that the lower price killed the team. Then Trump asked Ivana if she flashed people on the street to sell candy bars - and Ivana admitted that she did. George criticized all three candidates for their lack of effort and creativity. He said that no one came up with any marketing ideas (other than skirtless sales). Next, Trump dismissed the three and asked his advisors for their input. George thought that all of the candidates left something to be desired. But he said that at least Ivana stepped up and did something. Carolyn didn't see eye to eye with George and called Ivana's sales technique of pulling down her skirt "horrendous."

After Apex returned, Ivana said that between Kelly and Kevin, she would fire Kelly. Kevin said he would fire Ivana. Carolyn asked each candidate what their record was as Project Manager. Ivana said she had 0 wins and 2 losses. Kevin had 2 wins and 0 losses. And Kelly had 3 wins and 0 losses. Ivana asked Trump to take a chance on her - but Trump said he didn't want to take a chance on someone who loses all the time. Trump told Kevin that he hated the fact that Kevin priced the candy so low. But then Trump turned to Ivana and said, "You stripped - I'm not hiring a stripper. You made a lot of bad decisions. And frankly, you've lost too much. Ivana, you're fired."

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