Later, Elizabeth asked Kevin to work with the print advertising people, but Kevin wasn't clear about what Elizabeth wanted. After going back and forth, he finally told Elizabeth to shut up. He told her that she needed to explain all of her ideas, clearly and completely, to the print people and he would manage the process. He told Elizabeth that she would get no more input from him - and he walked off. Although Mosaic had finished their campaign, there were still issues to argue about. Kelly felt that, given all of his experience, he should be the one to present the team's ad campaign. Andy disagreed and the two clashed. Kelly felt that he could speak personally to the idea of joining a police force because he had joined the military. Andy didn't see the consistency, but he finally agreed to a compromise: he would do a short introduction and Kelly would present the ad campaign. In an interview, Andy said that if he had to placate Kelly by giving him a part in the presentation in order to win the task, he would. As Apex finished up their campaign, conflict ran high. Kevin said that Elizabeth was trying to put band aids on the military campaign. Kevin said that if you're going to do the military campaign then you should just do the best one you can. Raj completely disagreed with what Elizabeth was doing with the text she was adding to the still images for their posters. He felt it had nothing to do with the themes they were trying to get across. Finally, it was time for the presentations. First, Apex showed off their ad campaign to Donny and two of his managing partners. Both the print and TV ads showed action and portrayed the police like an extension of the military, asking the viewers to join them on the front lines. Apex left and Mosaic entered. In contrast to the first presentation, Mosaic's print and TV ads asked the viewers personal questions like: "When was the last time you saved a life?", "When was the last time you were fearless?", and "When was the last time you made your family proud?" The ads also used some action shots, but portrayed a more human side of service. After conferring with his partners, Donny brought both teams back into the conference room, where he called Trump. Donny drew a stark contrast between the two campaigns. He said that Apex turned New York into a police state and implied that their ads had the potential to freak out 12 million New Yorkers. On the other hand, he said that Mosaic followed the direction about going for emotion and went for the heart. Donny told Trump that it wasn't even close - Mosaic won by a landslide. Trump congratulated Mosaic and told them that since they had done something for the City of New York, the city would return the favor. Then Trump told Mosaic that he would see them in the boardroom, where someone would be fired. As their reward, Mosaic was driven to Times Square where they got to see their ad played in public on the jumbo screen. Maria called the experience "incredibly rewarding." At the suite, Wes gave Elizabeth advice on how to act in the boardroom - something which Jennifer M. did not appreciate. And Raj told Elizabeth that he knew she would try to pin the whole military theme of their ads on him. After Apex entered the boardroom, Trump asked Elizabeth what went wrong. Elizabeth said that it was simple, her team didn't have a good idea. Trump said he wanted to see Apex's ad and so everyone sat through it again. At the conclusion, Carolyn declared it as pretty bad. And Trump thought it was too militaristic. Raj stood up for pushing for the military theme. He said that there were no other ideas on the table. Jennifer M., Chris and Ivana backed Raj up. Then, Raj, Ivana and Jennifer M. all agreed that Elizabeth was a poor leader and used words like "weak," "indecisive," and "paralyzed." Kevin brought up a specific example. He said that the night before the presentation, he and Elizabeth stayed up late and thought up a new direction for their ad campaign. Kevin said he really liked the new approach and that Elizabeth did too. But when Elizabeth pitched the new idea to the rest of the team, they didn't like it and so, Elizabeth dropped it. Trump jumped in and said that as a leader, you have to stand by your decisions, no matter what. Trump felt something was missing from Elizabeth, but he couldn't quite pinpoint it. Donald asked Elizabeth whom she would bring back into the boardroom to face the firing, and Elizabeth said she'd bring Raj and Chris. But Trump thought for a moment and then stunned everyone by saying, "Honestly Elizabeth, I don't think it's necessary. You're fired." << Previous