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NBC rings in the holidays with one of the most anticipated events of the year... the iconic "Macy's Thanksgiving Day Parade"! In this beloved American tradition, signature spectacular balloons take flight over the streets of New York City while stars of the stage and screen perform classic hits and family favorites. This year, alongside the incredible floats, dynamic marching bands and of course Santa Claus himself, the one and only Cher will unveil a new holiday hit to kick off the season! The fun-filled, three-and-a-half-hour extravaganza starts at 8:30am ET/PT.