Laura Caraccioli serves as executive producer on "Get Out Alive with Bear Grylls" and is President of Content Marketing at Electus, where she is responsible for changing the way content creators and advertisers interact, bringing top-quality programming to consumers via the web, TV and film.
At Electus, Caraccioli has spearheaded major deals with top brands such as Procter & Gamble, Walmart, Unilever, Maybelline, Fiat, Wrigley and others. She is responsible for all branded entertainment projects across television, film and digital for Electus and their partner companies including DumbDumb, Will Arnett and Jason Bateman's digital production studio. DumbDumb's projects include "Orbit Dirty Shorts," which won the 2011 Gold Pencil, Silver Clio Award, and was shortlisted at the 2011 Cannes Lions Festival, and "Denny's Always Open," which won a Bronze Lion at the 2012 Cannes Lions Festival.
Caraccioli was responsible for procuring Macy's, Saks Fifth Avenue, H&M and Express for the groundbreaking multi-platform NBC series "Fashion Star," now in its second season, for which she also serves as co-executive producer. She also works on VH-1's "Master of the Mix" and serves as co-executive producer for "Bet on Your Baby" for ABC. In addition, she is an executive producer for the Morgan Spurlock-directed feature documentary "Man-some" and the NBC holiday special, "A Michael Buble Christmas."
Prior to joining Electus, Caraccioli served as Executive Vice President of Starcom MediaVest Group, one of the largest brand communication companies in the world, driving innovation in content, programming and branded entertainment for blue chip clients such as Kellogg's, Disney Studios, Applebee's, Walgreens, Bank of America, Samsung and Blackberry. As the link between marketers and the entertainment industry, she created exclusive opportunities that integrated brands into the very fabric of pop culture and entertainment and forged extensive relationships throughout the entertainment, media and advertising communities.
For Samsung, Caraccioli executive produced "WCG Ultimate Gamer" - an eight episode, gaming reality series which completed its successful run on SyFy and USA Networks. She also led the orchestration of a multi-channel, fully integrated initiative with the Time Warner companies for Bank of America around the platform of financial well-being. Additionally, she was the thought-leader behind Applebee's key role in NBC's critically acclaimed "Friday Night Lights," a partnership that extended for three seasons. Other Starcom clients for whom Caraccioli has leveraged the impact of entertainment and pop culture include Disney, Hallmark, Walgreens, Kashi, Kellogg, Allstate and Nintendo.
Prior to this, she served as Director of TV Programming at Leo Burnett USA, where she executive produced all client-funded programming. She also held the tile as Director of International Co-Production & Sales at PBS/WTTW-TV, where she was responsible for selling television formats and negotiating co-production deals.
Caraccioli has won numerous awards, including short-listings at 2009's Valencia Festival of Media Awards, recognition through Promo Magazine's Entertainment Marketing Award and two MediaWeek Plan of the Year Awards. She was also named to MediaWeek's prestigious roster of Media All-Stars in 2003, and Advertising Age's list of Media Mavens in 2002. She has consistently been honored at the Cannes International Advertising Festival and has received multiple awards including Effies, Buzz Awards and numerous client distinctions. In addition, she sits on NBC's Women Advisory Board.
Caraccioli currently resides in the Los Angeles area with her husband and two daughters.