Terron E. Schaefer serves as featured buyer for Saks Fifth Avenue on "Fashion Star," NBC's latest reality competition series that will search for the next great brand.
Schaefer, Saks Fifth Avenue's executive vice-president and chief creative officer, has broad international marketing and fashion expertise that includes award-winning branding, product positioning and advertising campaigns for world-class organizations such as Saks, Bloomingdale's, Harrods, Macy's and Doyle Dane Bernbach (DDB). Prior to joining Saks Fifth Avenue, Schaefer held the position of senior vice-president, marketing for Warner Bros. Worldwide, where he led all marketing functions.
Schafer began his career at Doyle Dane Bernbach, working in their New York, London and Paris offices. While at DDB, he led advertising and brand design for H.J. Heinz, Polaroid, Chanel and Proctor & Gamble. Schaefer formulated advertising strategies and supervised creative development for all Polaroid products in the Far East and Pacific markets, as well as opened DDB offices in Tokyo, Hong Kong and Sydney in order to service multinational clients.
After leaving DDB, Schaefer began the second phase of his career as senior vice-president, marketing at William Filene and Sons where he was the principal architect of the strategic plans that repositioned this traditional department store chain as a contemporary upscale retailer. The experience was repeated successfully when Schaefer joined Bloomingdale's as their senior vice-president of marketing. At Bloomingdale's, Schaefer was credited with the creation of brand and image campaigns that established Bloomingdale's as the leader in upscale department store chains.
Through the '80s and early '90s, Schaefer brought his talents to such world-class organizations as Harrods and Macy's. During his tenure at Harrods, Schaefer recognized the advantage of new technologies and the ability to reach customers through video and cable. He also developed and executed successful advertising strategies using print and television.
At Warner Bros., Schaefer spearheaded the creation of their worldwide retail corporate identity program and played an integral role in growing this international franchise business to 13 countries and $100 million in just three years. Schaefer also was responsible for recognizing the potential for e-commerce on the Warner Bros. Studio Store site and increased the site's sales volume 400% in just one year.
Schaefer, who was raised in South America, is fluent in French, Spanish and Italian and has a working knowledge of Japanese.