The Sound of Music
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Terron E. Schaefer | Saks Fifth Avenue Buyer
Terron E. Schaefer, Saks Fifth Avenue's executive vice president, chief creative officer, has broad international marketing and fashion expertise that includes award-winning branding, product positioning and advertising campaigns for world-class organizations such as Saks, Bloomingdale's, Harrods, Macy's and Doyle Dane Bernbach. Prior to joining Saks Fifth Avenue, Schaefer held the position of senior vice president, marketing for Warner Bros. Worldwide, where he led all marketing functions.
Schaefer began his career at Doyle Dane Bernbach, working in their New York, London and Paris offices. While at DDB, he led advertising and brand design for H. J. Heinz, Polaroid, Chanel and Proctor & Gamble. Schaefer formulated advertising strategies and supervised creative development for all Polaroid products in the Far East and Pacific markets as well as opened DDB offices in Tokyo, Hong Kong and Sydney in order to service multinational clients.
Schaefer next joined Bloomingdale's as their senior vice president of marketing. At Bloomingdale's, Schaefer was credited with the creation of the brand and image campaign that established Bloomingdale's as the leader in upscale department store chains.
At Harrods, Schaefer recognized the advantage of new technologies and the ability to reach customers through video and cable. He also developed and executed successful advertising strategies using print and television.
At Saks Fifth Avenue, Schaefer has helped to establish Saks as a bold, 21st century fashion leader. He has created spectacles like the Saks holiday light show in New York, as well as world-renowned destinations like 10022-SHOE, "a shoe salon so big it has its own ZIP Code." Under Schaefer, Saks advertising has been fashioned by true luminaries, from the photography of Bruce Weber and Albert Watson to the art of Michael Roberts and Shepard Fairey.
Schaefer was raised in South America, is fluent in French, Spanish and Italian, and has a working knowledge of Japanese.