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Chime In

Artists

The G-E-C notes have been an audio icon for NBC over the past 75 years, since the days when it was only a radio signal. Throughout the years, the chimes have been used by stars, from Jerry Seinfeld to Bill Cosby, but never before in such an all-encompassing campaign. The CHIME IN campaign began nearly two years ago when each on-air promo was branded with the Peacock logo. In January 2008, the chimes were added to all promos and the overall effort took on the name CHIME IN -- gaining worldwide exposure throughout NBC's Olympic coverage. NBC stars have championed the CHIME IN mantra and added their own personality and style like never before. From Masi Oka and Greg Grunberg beat-boxing to Jenna Fischer singing, talent are chiming in. They are now the voice of the network, introducing programming line-ups, sharing what is coming up next and putting their own signature on the chimes. The willingness of today's hottest musical talent to embrace the chimes and infuse them with their own signature style illustrates the reach and impact of the three musical notes. Their star-power takes this branding campaign to a new level of excitement. Additionally, as the campaign continues to grow, the network looks forward to potential advertiser tie-ins or involvement -- giving advertisers a chance to CHIME IN.

Sometime Around Midnight

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The Airborne Toxic Event

Influenced by the postmodern writer Don DeLillo's novel White Noise, the band took its name from a section of that book in which the main character is exposed to an enormous chemical explosion—dubbed "the Airborne Toxic Event"—and is forced to confront his fear of death. The band quickly developed a reputation for energetic live shows, reaching the usually stoic East Side L.A. indie rock crowd on a gut level. Many danced. Some cried. Sing-alongs became the norm. It was this feeling of catharsis and release—the live energy that the five-piece had witnessed over the countless shows it played in its first year—that it set out to capture in the studio. The self-titled debut record, the end-product of two madcap years of tragedy and excitement, blood, spit and tears, was released in August 2008.

Chime In Promo:
Behind the Scenes    Promo
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From the Shoot
Official Website:
www.theairbornetoxicevent.com

Photo credit: Kevin Westenberg
See That My Grave Is Kept Clean

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BB King

Born in 1925, BB King has literally redefined the way modern blues is played. Still going strong, he has headlined nearly 12,000 one-nighters, from juke joint to concert hall, in a six-decade career. With 14 Grammy Awards, and a Presidential Medal of Freedom, BB was named third best all-time guitarist and recently one of Rolling Stones' 100 Best Singers Ever. This year, BB opened a $15 million BB King Museum in Indianola, Mississippi, where he grew up picking cotton.

Video Promo:
Behind the Scenes    Promo
View Photos:
From the Shoot
Official Website:
http://www.BBKing.com

Photo credit: Joseph Cultice
FunPlex

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The B-52s

Thirty years and over twenty million albums into their career, The B-52s remain among the most beloved rock bands ever. Formed in Athens, GA, the "World's Greatest Party band" (Kate Pierson, Fred Schneider, Keith Strickland and Cindy Wilson) bridged a gap between punk and new wave and influenced countless others with a sound that was uniquely their own. Their new album "Funplex" is quintessential B-52s: cutting edge, distinctive and as danceable as ever.

Video Promo:
Behind the Scenes    Promo
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From the Shoot
Official Website:
http://www.theb52s.com

Photo credit: David McClister
Christmas With You

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Clint Black

The 1989 debut of Clint Black's critically acclaimed and fan-endorsed Triple Platinum "Killin' Time" marked a subtle shift in the country music industry, and, thanks in part to Black, a return to the more traditional sounds of the genre. CMT lists this album as one of the 100 Greatest Albums in Country Music. To date, he has written, recorded and released more than 100 songs, a benchmark in any artist's career.

Video Promo:
Promo
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From the Shoot

The Flaming Lips
Do You Realize?

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The Flaming Lips

Formed in Oklahoma City, Oklahoma in 1983, The Flaming Lips are known for their lush, multi-layered, psychedelic arrangements, spacey lyrics and bizarre song and album titles (e.g Psychiatric Explorations of the Fetus With Needles, and Yeah, I Know It's a Drag... But Wastin' Pigs Is Still Radical). They are also acclaimed for their elaborate live shows, which feature costumes, balloons, puppets, video projections, complex stage light configurations, giant hands, large amounts of confetti and frontman Wayne Coyne’s signature man-sized plastic bubble, in which he traverses the audience. As of 2007, the eclectic band has collected three Grammy Awards including two for Best Rock Instrumental performance.

Video Promo:
Behind the Scenes    Extended    Promo
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From the Shoot
Official Website:
www.flaminglips.com

Richie Sambora

Richie Sambora is one of rock 'n' roll's most respected and successful guitarists, singers, songwriters and producers. Best known as the lead guitarist for internationally beloved rock band Bon Jovi, founding member Sambora's unique guitar work and blues-inspired compositions have been part of the formula for success that has seen Bon Jovi sell more than 110 million albums worldwide since the band's formation in 1983. Sambora has released two solo albums, 1991's blues-inspired "Stranger In This Town." which included a guest appearance by Sambora's personal hero, Eric Clapton, and 1998's Undiscovered Soul, produced by Don Was. Both albums showcased Sambora's songwriting and soulful vocals.

Video Promo:
Behind the Scenes     Promo
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From the Shoot

Photo credit: Darren Ankenman
Live Your Life

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T.I.

The charismatic hip hop superstar currently has two singles at the top of the Billboard Singles charts. Sitting at #1 is "Whatever You Like" and "Live Your Life" feat. Rihanna at #2. His album "Paper Trail" debuted at #1, making it his third #1 album in a row. He is currently wrapping up production on his third film Bone Deep. He previously starred in ATL and opposite Denzel Washington in "American Gangster."

Video Promo:
Behind the Scenes     Promo
View Photos:
From the Shoot
Official Website:
www.trapmuzik.com

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