Besides being trendy, food trucks are a great way for the contestants to piece together the results of all the previous challenges and take their concept to the streets. This was the first time the contestants actually had to sell their food to the public. So besides overall concept and design, they should have considered marketing, food cost, and price point. Taking all of this into account, we were able to determine whether or not their concept could be profitable without compromising their food's integrity.
Up until this challenge, Jawman's food has always been among the favorites. This week, he served canned green beans, which was unacceptable in my eyes. Likewise, Stephenie, whose concept is all about fresh food, chose to serve canned chick peas at the suggestion of her chef. Ultimately, these details could be easily fixed through education and menu recipe development.
Unfortunately, it was Sinners & Saints' food that made it impossible to justify keeping Sandy in the competition. Making this decision gets harder every week. With five contestants left, the pressure is on. The concepts are really taking shape, and the contestants are evolving with each challenge. I predict long hours of deliberation in the Investors' Suite. Make sure the coffee's on!